DIRECT MARKETING - Get Your Phones Ringing With Direct Reponse Marketing
There are some general rules in marketing when it comes to direct response advertising, many of which can be applied to real estate. To ensure you get the highest yield and best response to your advertisements and direct marketing campaigns follow these simple suggestions:
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Have a clear "what happens now" or "call to action". |
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Take time with your headline. This is what will inspire your prospect to read on. |
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Ensure people know where and how to find you. |
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Make it easy for them to respond by offering them a number of alternatives such as phone, fax, e-mail and reply paid post. |
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Give your reader a good reason to respond and don't forget to tell them how to do it. Offer an incentive or something that fulfils their needs. |
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Include an expiry date on your offer thus increasing the sense of urgency. |
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Use direct marketing to collect as much information as possible about your prospect and add this to a database.
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Make sure you carefully track the results of your campaign so you can gauge what does and doesn't work. |
For more information please contact Rebecca Mitchell direct on (02) 9997 1909 or via email.
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