CLIENT TESTIMONIALS - An effective way to establish trust

To be a success in most businesses you need to inspire the trust and confidence of your clients. People need to know that they are dealing with a professional who will look after their best interests. So how do you do this? You can tell them yourself or better still, get someone else to tell them for you... And one of the most effective ways of accomplishing this is through the mighty testimonial.

Testimonials can be an effective way to tell potential customers and client just how great your business is. Testimonials can be used to show them how other people have benefited from your products and/or services. They can be used to dramatically increase your credibility and are often more trusted than other promotional material.

So, how do you go about obtaining testimonials? ASK!

After finalising business, send your client a thank you note and ask them whether they were satisfied with your service. Would they be happy to write a brief testimonial of which you could use in your marketing material? Let them know how much you would value their feedback and would like to know how they felt about your service standards. Remember to seek their permission before publishing their comments.

Don't discourage negative feedback either because this can tell you areas where you business may require improvement.

When using testimonials, for maximum impact try to include names and contact information if possible. This adds to the realism of the testimonial. A photograph of your happy customer can be used to reaffirm genuineness.

If you are a business just starting out and have no client, approach people who think you are knowledgeable in your field, or value your expertise, and ask them to write a testimonial for you. People in your community with a high profile are even better.

For more information please contact Rebecca Mitchell direct on (02) 9997 1909 or via email.

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