Email and Digital Marketing Services Sydney
I can create affordable, effective email marketing campaigns that will help you connect with customers and increase awareness of your brand.
I can assist with everything you need to start communicating with your database through email marketing. Whether you already have a database or need assistance setting one up, I can help devise techniques that will attract and build subscriber numbers.
I can design eye-catching HTML email campaigns and e-newsletters that increase open rates and encourage click-throughs to your website.
I can also assist with the selection and setup of contact management software and advise what programs will best suit your requirements.
Email marketing services:
In my experience, email marketing is something a lot of businesses talk about but never get around to doing. An email database can be a huge asset to any business and well conceived e-marketing campaigns can reap brilliant results, yet many businesses put it in the ‘too hard’ basket. We can assist with your e-marketing requirements in the following capacity:
- add subscription and call-to-action forms to your website to capture subscribers;
- set up a database management program that handles new subscriptions, un-subscriptions and adheres to all relevant privacy laws;
- assist with ideas, gathering information and writing content for your campaigns;
- create attractive, branded e-newsletters and disseminate them to your subscribers; and
- track click through rates and return on investment results.
Ten benefits of email marketing
Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many businesses. As someone who has been using email marketing for many years, I can vouch for the simplicity and cost effectiveness of this powerful marketing medium. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing. Below are some of the benefits email marketing can offer your business:
- Email marketing is more affordable than print marketing and not as rigid.
- A simple way for businesses on a limited budget to increase brand awareness.
- Is an easy way to engage your customers and prompt action (sales, feedback).
- Fast to disseminate and immediately received by the recipient.
- Your message can be personalised with the use of database tags.
- Through database segmentation you tailor your message to different customers.
- Recipients can easily forward your message to others or share via social networking.
- Reporting allows you to track open and click through rates and adapt your message accordingly.
- No restriction on location – can be sent to customers anywhere in the world instantly.
- Offers a great return on investment when done correctly.
Email marketing assistance
If you need assistance designing, creating and distributing effective email marketing campaigns, contact Rebecca Mitchell direct for advice and assistance.