Archive | Digital Marketing

2020 internet marketing tips

Online marketing tips for a successful 2020

  Happy 2020! As I do at the beginning of each year, I’ve been deep-diving into important Google updates, exciting online marketing opportunities and seeking out new ideas that I think will assist my clients to achieve greater success online. Below is a summary of what I believe will help your business start the year […]

social listening benefits

The benefits of using social listening tools to connect with potential customers in real time

What is social listening and how can it benefit small businesses? Have you ever noticed a specific business, person or, worse, one of your competitors, is always popping up answering questions asked online on social media, online forums or other websites?  Have you wondered how they stay across all these platforms at all hours of the day […]

important google my business updates 2020

The importance of ensuring your Google My Business (Local) listing is up to date

Google My Business local listings for small businesses.  According to Google data, 4 in 5 consumers use search engines to find local information.  Statistics like this confirm how important it is for businesses that work with local customers must ensure their website ranks for local keywords and that their Google My Business (Local) listing is appearing in the […]

google bert update small business affects

How will the Google BERT update affect small businesses?

Google BERT update 2020. Google is constantly making updates and tweaks to the algorithm that determines how websites are displayed and ranked in the search results.  In November 2019, Google released BERT which has been dubbed their biggest update in the past 5 years. What is Google BERT? In tech terms, BERT is a Natural Language […]

digital marketing agency northern beaches

Digital Marketing Agency Northern Beaches

Affordable internet and online marketing services for small business.  Digital marketing (also called ‘online marketing’ or ‘internet marketing’) is the process of gaining traffic and visibility of your website from search engines and other platforms such as social media, email marketing campaigns, Google Maps, etc, through both paid and unpaid efforts.  In the constantly changing […]

internet marketing agency north shore

Ongoing digital marketing services for North Shore business [Client: Compressed Air Technology]

RAM Marketing is a digital marketing agency assisting North Shore businesses.  In 2019, a compressed air system company based on Sydney’s North Shore (Lane Cove) rebranded from Superior Engineering Solutions to Compressed Air Technology (CAT Air).  I was employed to assist in this transition.  Below is a summary of the work undertaken and how I […]

website designer north shore sydney

Website Design Upgrade and SEO North Shore (Client: Geoff Spotswood Cricket Coaching)

Website Designers North Shore Sydney.   Website re-design and upgrade to a mobile-friendly WordPress website with search engine optimisation (SEO) plus ongoing social media and internet marketing.  Geoff Spotswood Cricket Coaching has been running private cricket coaching clinics for kids, adults and teams on North Shore for 20+ years. Geoff also operates cricket school holiday clinics throughout […]

2019 internet marketing tips for small business

Setting your business up for a top Google ranking and online success in 2019

My 2019 internet marketing predictions for small business As we herald in the new year, refreshed from the Christmas / New Year break, it’s the perfect time to look ahead to what’s likely to affect small business online marketing in 2019. My predictions include :   The rise of voice search Local search and how it […]

which is better for small business facebook or instagram

Which is better for small business – Instagram or Facebook? 

Why I prefer Instagram over Facebook to promote my business. As is the case with many small business owners, I don’t have a lot of spare time. I fill many roles within the business, wearing many hats and my days are filled working on my client’s projects.  I also don’t have a huge budget for […]

email marketing

The benefits of email marketing for small business

In my opinion, email marketing is one of the most effective, yet so often overlooked, ways small businesses can cost-effectively communicate with potential customers and existing clients. It’s important however to get your email message right so your emails aren’t thought of as SPAM and overlooked, or worse, deleted.   What is email marketing (e-marketing)? Email […]