Category: Small Business Tips

The importance of local search marketing and SEO

google local search

The rise of local search and why it’s paramount your business is listed in all the right places. Most of us no longer want to be restricted to our desktop computers when we need to undertake menial daily tasks, instead wanting to access the internet from anywhere and at any time. Whether it’s making a dentist […]

What is search engine optimisation and answers to common SEO questions

what is search engine optimisation

What is search engine optimisation (SEO)? In simple terms, search engine optimisation (or SEO as it is often abbreviated to) is the process of increasing the quality and quantity of visits (traffic) to a website due to its placement (rank) on search engine such as Google, Bing, Yahoo, etc, for specific keywords. How does SEO […]

Northern Beaches web design for trade businesses

northern beaches trade websites

Northern Beaches Trade Websites I have developed in excess of 30 websites for tradespeople stretching across a range of industries such as builders, plumbers, painters, kitchen designers and just about everything in between. The benefits of my tradie website services My tradie website design services are all-inclusive.  There are no hidden costs and, most importantly, the […]

Email Marketing Services – Constant Contact Setup

constant contact setup sydney

Constant Contact email marketing services Sydney. Constant Contact is one of the world’s most popular email marketing programs sending out billions of emails every day. I have been using Constant Contact for 15+ years. It’s cost-effective and easy to use, yet very powerful.  There is a huge range of mobile-friendly email templates available.  I often […]

WordPress and WooCommerce Website Design Services

wordpress woocommerce website designer

Sydney WooCommerce shopping cart website design, support and training.  WordPress powers approximately one third of all websites globally. WooCommerce is a powerful, highly customisable plugin that adds shopping cart (e-commerce) functionality quickly and cost effectively to any WordPress website. According to WooCommerce, as at January 2018, the plugin powers over 28% of all online stores […]

WordPress Training Sydney

wordpress training sydney

Face to face WordPress training courses Sydney. What is WordPress? WordPress is a website creation tool that is, I believe, the most powerful tool available to build a professional, cost-effective website that looks great on all computers and devices. WordPress powers around 30% of the world’s websites. It can be used to create everything from […]

Organic search engine optimisation explained by our SEO expert

organic seo vs paid seo

SYDNEY SEO SERVICES NORTHERN BEACHES. Using search engines there are basically there are two ways to drive traffic to your website: organic search engine optmisation (organic SEO) and Adwords / Pay-Per-Click advertising . The screen shot below highlights the paid listings (Adwords or Pay-Per-Click listings) at the top and the organic listings below them. The […]

The importance of ensuring your Google My Business (Local) listing is up to date

important google my business updates 2020

Google My Business local listings for small businesses. According to Google data, 4 in 5 consumers use search engines to find local information.  Statistics like this confirm how important it is for businesses that work with local customers must ensure their website ranks for local keywords and that their Google My Business (Local) listing is appearing in the […]

Digital Marketing Agency Northern Beaches

digital marketing agency northern beaches

Affordable internet and online marketing services for small business. Digital marketing (also called ‘online marketing’ or ‘internet marketing’) is the process of gaining traffic and visibility of your website from search engines and other platforms such as social media, email marketing campaigns, Google Maps, etc, through both paid and unpaid efforts. In the constantly changing […]

Do all trade businesses need a website? The short answer is… YES!

trade business website designer

Even after working in website designer and online marketing specialists for more than 20 years, I am always surprised at the number of trade businesses who still don’t have websites. When I ask trade business owners why they still don’t have a website they often respond that they receive enough work from their tradie mates […]