SEO Training Course – An introduction to search engine optimisation

seo training course

Our introduction to SEO is perfect for people with little or no search engine optimisation experience or knowledge.

SEO training courses held on the Northern Beaches, North Shore and throughout the Sydney Metropolitan Area.

If your business relies on a top search engine ranking then attending one of my workshops or organising an in-house training session at your workplace could be the best marketing decision you make all year.

Unfortunately there is no silver bullet to getting found online in the modern marketplace. It’s a never ending process that requires ongoing commitment, a continuing evolution of keywords, online activity, linking to others, social media activity and other ways to evidence traffic and engagement on your website. A culmination of these factors ensures you gain the attention of Google so your business can be found by your potential customers. My training sessions and workshops are designed to help you achieve immediate online success and into the future.

My training sessions provide you with step by step guidelines to equip you with everything you need to know to ensure you secure and maintain a top organic ranking on Google. You will gain the skills to manage your online marketing with confidence. Search engine optimisation is a broad, complex topic so I have broken this up into two sessions:

Topics covered include:

  1. Explanation of Google’s algorithm and how it ranks websites.
  2. Why your website isn’t on page 1 of Google.
  3. How to determine whether your website has been optimised correctly.
  4. What you should be doing on a regular basis to secure, and retain, a top search engine ranking.
  5. How to ensure you website is not ‘black-listed’ by Google.

At the end of the session we devise an strategic online marketing plan that will pull everything discussed together.

How do you prefer to learn?

Tailored Training Sessions

Content is tailored to the specific requirements of your business and industry.

My tailored training sessions are perfect for businesses requiring more personalised assistance, or those unable to attend a public workshop.  Sessions can be held at your workplace or in my training rooms throughout Sydney. Businesses located outside Sydney can be accommodated if specific attendance numbers are reached.

Running time : Approximately 3 hours with plenty of time allocated to answer questions.

Group Workshops

For groups of business owners who may not work in the same business / industry. Gather a group of friends or business associates or attend one of my public workshops.

Running time : Approximately 3 hours with plenty of time allocated to answer questions. Printed summary notes are provided to participants.Testimonials

I thought I had a very good basic knowledge of SEO, but Rebecca of RAM Marketing took me to a whole new level.  I can’t thank her enough for the knowledge I gained in those few hours of training, especially having the training specifically tailored to our website.  I would definitely recommend Rebecca to any business looking to get better results. –  DEB MARKS, POSITIVE PARTNERSHIPS
Having had poor results with a number of SEO agencies in the past, and having hit a wall with the SEO development of my website, when I found Rebecca, I knew from the minute I spoke with her, that I had found someone who could really help me. Rebecca is much more than an SEO guru. She takes time to understand your business, research the keywords which will bring you traffic, and give you a tailor-made solution that will work for you. The best part of her service is that she offers to train you in all the key things you need to know about developing your own SEO. To me, this was crucial, as SEO needs constant work. It is never a one-off project. With the training I have received, I have all the confidence in being able to propagate the work she has already done, and taking my business to the next level. I can recommend Rebecca highly. – SUNIL MALAY, RAVEL THERAPIES.

More information

TEL: (02) 9982 5057
EMAIL: rebecca@rammarketing.com.au
ENQUIRY: Make an online enquiry »

SEO Case Studies

wordpress seo northern beaches

WordPress SEO Northern Beaches (Australian Fixer HQ)

WORDPRESS SEO NORTHERN BEACHES.  Andrea from Australian Fixer HQ had her website developed by another web designer who suddenly disappeared and was no longer available to make updates.  Andrea first contacted me for a WordPress training session so she could gain an understanding of how her website worked. She wanted to manage the website with confidence and […]

0 comments
wordpress seo ryde

WordPress SEO and Website Revamp (Tech Home Help Ryde)

WORDPRESS SEO RYDE & NORTHERN SUBURBS. Tech Home Help is a Ryde / Epping IT company offering in-home computer repairs and trains people how to use their devices with confidence. Rick, the business owner had created the website himself and reached out to me to optimise it correctly for search engine ranking. While Rick had […]

0 comments
seo services sydney

WordPress SEO services (Event Training Australia)

WORDPRESS SEARCH ENGINE RANKING (SEO).  Event Training Australia is a Sydney based business that runs event training courses throughout Australia. Their website had been developed by another company whom I wasn’t affiliated and hadn’t been optimised for search engine ranking (SEO).  The client approached me to undertake the necessary search engine optimisation required to ensure […]

0 comments
trade business website design northern beaches

Trade Business Website Design (JG Bathroom Renovations)

NEW MOBILE FRIENDLY WORDPRESS WEBSITE FOR NORTHERN BEACHES TRADE BUSINESS.  JG Bathroom Renovations Northern Beaches were recommended to me by another of my trade clients. They already had a website but it had been developed many years ago and looked old and outdated. The original website was not mobile friendly and hadn’t been updated for many […]

0 comments
social media management sydney

Digital Marketing Courses Sydney

Learn SEO and social media courses Sydney. I have been providing specialist website design, SEO services, digital marketing and graphic design to micro, small and medium sized businesses since 1996. Since starting RAM Marketing I have seen the internet become an integral part of our home and business lives.  I have been fortunate enough to grow […]

0 comments
organic seo vs paid seo

Organic search engine optimisation explained by our SEO expert

SYDNEY SEO SERVICES NORTHERN BEACHES. Using search engines there are basically there are two ways to drive traffic to your website: organic search engine optmisation (organic SEO) and Adwords / Pay-Per-Click advertising . The screen shot below highlights the paid listings (Adwords or Pay-Per-Click listings) at the top and the organic listings below them. The […]

0 comments
hotel website design sydney

New WordPress website design for Camperdown pub (Alfred Hotel)

SYDNEY HOTEL WEB DESIGN The Alfred Hotel is located at Camperdown in Sydney’s Inner West.  New owners purchased this formerly run down pub and have breathed new life into it.  They wanted to bring this unassuming Sydney hotel into the 21st century with a stylish and welcoming new website, strong Google ranking and competitive internet […]

0 comments
northern beaches wordpress website designer

WordPress website design for Northern Beaches wedding florist business (Japonica)

WORDPRESS WEBSITES WITH SEO INCLUDED. Japonica is a Northern Beaches wedding florist. I have been working with Fiona, the owner of Japonica, for 10+ years.  Over this time her website has undertaken 2 major upgrades to ensure the business’ online brand is stylish and contemporary, and conforms to Google’s strict SEO requirements.  Like most businesses, a […]

0 comments
wordpress seo services northern beaches

WordPress SEO upgrade for Northern Beaches small business (Platinum Awards)

SEO WORDPRESS WEBSITE. When Platinum Awards (suppliers of sporting trophies and corporate awards) first approached me, the search engine optimisation of their WordPress website was being managed by another SEO agency.  Business owner, Patrick, had been paying the SEO agency hundreds of dollars every month to manage their website with their goal of achieving and securing […]

0 comments
web design company frenchs forest

New WordPress website design for Frenchs Forest IT business (Techstream Solution)

WEB DESIGN COMPANY FRENCHS FOREST. Techstream IT Solutions are an IT company located at Frenchs Forest on Sydney’s Northern Beaches.  When they approached me for assistance, they had a WordPress website they had designed inhouse.  While the design of their old website was OK, it did lack a creativity and hadn’t been developed for use as […]

0 comments