Website upgrade for Northern Beaches plumber (Case Study: North Beachside Plumbing)

sydney trade website design services

Trade business websites and SEO services.

I designed the original North Beachside Plumbing website back in 2006. This was long before smartphones were an everyday necessity.  By 2018, this Northern Beaches plumber’s website was long overdue for an upgrade. It wasn’t mobile-friendly and was, therefore, starting to slip in the search engine rankings because it hadn’t been touched for over 10 years.

I chose to develop the new website in WordPress.  WordPress powers around 30% of the world’s websites and looks fantastic on all devices including desktop computers, tablets and smartphones (iPhones, etc).   Wordpress is so powerful it can be used to create everything from simple websites and blogs, e-commerce shopping carts, and even complex enterprise websites.

One of the main benefits of WordPress is that it comes with a built-in content management system (CMS). The Dashboard, or back-end of the website, is where website content can be edited, new posts created, products added, sales figures monitored, and so much more.  Put simply, it’s the engine and brains behind the website.  The WordPress Dashboard is mobile-friendly and can be accessed from any device including computers, laptops, tablets and mobile phones offering website administrators a huge degree of flexibility and convenience.

seo trade business websites

A long overdue SEO refresh

Part of the website upgrade included refreshing the SEO (search engine optimisation) to ensure the client retained their top Google ranking for all the relevant keywords.

Additionally, it provided me with the opportunity to undertake additional keyword research in a bid to uncover any potential niche markets we weren’t already targeting.

Local search marketing

Most of us no longer want to be restricted to our desktop computers when we need to undertake menial daily tasks, instead wanting to access the internet from anywhere and at any time.

Whether it’s making a dentist appointment, finding a local restaurant or tradesperson, or booking a plumber to fix a sewer leak, we want to do it wherever we are and when the need arises.   The penetration of mobile phones, voice-activated search, smart watches and smart speakers (Amazon Alexa, Google Home, etc), offer us greater convenience.  And that’s why it’s more important than ever that your business is listed in all the right places – particularly if you’re a local business trying to attract local customers.

Local search marketing such as Google Maps was also an integral part of my SEO strategy for this website upgrade.  Local search is a cost-effective, high ROI way to promote your products and services to customers who live, work or are situated within a certain proximity of your business premises.

The client had also been encouraging customers to leave reviews, giving him 27 five star reviews!  Just another means of boosting his search engine ranking in the local search results.

More information about trade website design with SEO packages »

Further reading:

northern beaches plumber logo

About the client

North Beachside Plumbing provides complete plumbing service and can undertake all your residentialstrata and commercial plumbing repairs and maintenance work. They promptly and efficiently complete all jobs – big or small – from changing tap washers to plumbing for a kitchen or bathroom renovation. Visit the North Beachside Plumbing website »

Sydney Trade Websites

I have been providing specialist website design, SEO and internet marketing services for Sydney trade businesses since 1996.  One of my most distinguishing points of difference over other website developers is the advice, knowledge and expertise I provide my clients at no additional cost.  I don’t see my role as simply a website developer – I work in conjunction with my clients to determine who their customers are, where they can be found and how I can ensure your marketing message attracts a large volume of new business.  I want my client’s businesses’ to get noticed and their new customer enquiry levels to increase exponentially. My affordable all-inclusive website development packages include web designsearch engine optimisation, SEO strategy, domain name registration, website hosting and unlimited email addresses.

Let’s chat…

If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.

online marketing expert wahroonga

Rebecca Mitchell

Direct: 0418 118 401
Get an online quote »

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