Tag Archives | Search Engine Optimisation

social listening benefits

The benefits of using social listening tools to connect with potential customers in real time

What is social listening and how can it benefit small businesses? Have you ever noticed a specific business, person or, worse, one of your competitors, is always popping up answering questions asked online on social media, online forums or other websites?  Have you wondered how they stay across all these platforms at all hours of the day […]

important google my business updates 2020

The importance of ensuring your Google My Business (Local) listing is up to date

Google My Business local listings for small businesses.  According to Google data, 4 in 5 consumers use search engines to find local information.  Statistics like this confirm how important it is for businesses that work with local customers must ensure their website ranks for local keywords and that their Google My Business (Local) listing is appearing in the […]

google bert update small business affects

How will the Google BERT update affect small businesses?

Google BERT update 2020. Google is constantly making updates and tweaks to the algorithm that determines how websites are displayed and ranked in the search results.  In November 2019, Google released BERT which has been dubbed their biggest update in the past 5 years. What is Google BERT? In tech terms, BERT is a Natural Language […]

trade business website design

Do all trade businesses need a website? The short answer is… YES!

Even after working in website designer and online marketing specialists for more than 20 years, I am always surprised at the number of trade businesses who still don’t have websites.  When I ask trade business owners why they still don’t have a website they often respond that they receive enough work from their tradie mates […]

property website design

Multiple property websites designed for an Australian retirement village group [Client: Hampshire Villages]

I have been working with Hampshire Villages Group for over 10 years. The organisation has a total of 11 retirement communities located throughout NSW, Victoria and Western Australia. Each village has it’s own website. During this time (as at January 2010), I have developed 11 individual Village websites, plus the main Hampshire Village master website […]

wordpress website upgrade sydney

WordPress website with complex online fare calculator & quote system [Client: Sydney Water Taxis Combined]

  UPDATE: In 2020, 6 years after I developed the original Water Taxis Combined website, I worked closely with the client to upgrade the website again to a more contemporary design.    The work undertaken on this project can be summarised as follows : Website development : Set up and design new mobile-friendly WordPress website. Install […]

website design blacktown

WordPress website design for Parramatta cleaners and pest controllers (Client: Pest N Clean)

Mobile-friendly WordPress website for Parramatta cleaning business.  Pest N Clean are end of lease cleaners and pest controllers servicing the Blacktown and Parramatta areas of Sydney. The owner had created a Square Space website when he started the company but, without the necessary website design and search engine optimisation experience, the website wasn’t appearing on […]

website designer north shore sydney

Website Design Upgrade and SEO North Shore (Client: Geoff Spotswood Cricket Coaching)

Website Designers North Shore Sydney.   Website re-design and upgrade to a mobile-friendly WordPress website with search engine optimisation (SEO) plus ongoing social media and internet marketing.  Geoff Spotswood Cricket Coaching has been running private cricket coaching clinics for kids, adults and teams on North Shore for 20+ years. Geoff also operates cricket school holiday clinics throughout […]

2019 internet marketing tips for small business

Setting your business up for a top Google ranking and online success in 2019

My 2019 internet marketing predictions for small business As we herald in the new year, refreshed from the Christmas / New Year break, it’s the perfect time to look ahead to what’s likely to affect small business online marketing in 2019. My predictions include :   The rise of voice search Local search and how it […]

google local search

The importance of local search marketing and SEO

The rise of local search and why it’s paramount your business is listed in all the right places.  Most of us no longer want to be restricted to our desktop computers when we need to undertake menial daily tasks, instead wanting to access the internet from anywhere and at any time. Whether it’s making a dentist […]