Website development and SEO Thredbo.
House of Ullr is a boutique ski lodge in the heart of Thredbo Village. They had developed a Square Space website themselves however, with no SEO expertise, it was nowhere to be found on Google.
Upgrade Square Space website to WordPress
WYSYWG (What You See Is What You Get) websites like Square Space and WIX are a convenient and cheap way for small business owners and startups to develop a website on their own. Unfortunately, without search engine optimisation expertise, these build-your-own websites rarely, if ever, rank high in the Google search results.
A great looking website and effective search engine optimisation are paramount for a tourism-based business like House of Ullr where most of their enquiry will come via online searches. To this end, I recommended upgrading their website from Square Space to WordPress.
Offering boutique accommodation in the heart of buzzing Thredbo Village, the website design and layout needed to match this and represent to potentials guests how stunning the premises are. The convenience of the location was also important to convey. Additionally, easy booking options needed to be visible and accessible on all pages throughout the website. To achieve this, as with all websites I design, I put myself in the shoes of a potential customer and considered what they needed.
A very search engine strategy for this website was paramount. I undertook extensive keyword research and created a strategy for the entire website. I wrote and curated content specifically to target keyword search phrases.
The result was a stylish website that represents the “vibe” of this boutique ski lodge.
- Creating a contemporary, mobile-friendly website design that represented their boutique accommodation and convenient location.
- WordPress website development with built-in content management functionality so the client can make changes themselves.
- Extensive keyword research and a comprehensive SEO strategy.
- Instagram feed and links to other social media accounts.
- SSL certificate with secure website hosting.
- Strong calls-to-action and booking options.
- A built-in blog featuring keyword-rich content aimed at targeting niche keywords.
About the client
House of Ullr is a boutique Thredbo ski chalet offering affordable, luxury accommodation in Thredbo Village. The hotel offers a variety of accommodation options to suit singles, couples, groups of friends and families. With spacious 1, 2 and 3 bedroom rooms, all with ensuite bathrooms, TV’s/DVD player , tea and coffee making facilities and a mini fridge. Most rooms boast uninterrupted Mountain Views. All of our guests have access to a well-protected ski/drying room and laundry facilities. House of Ullr is also home to a Mexican Restaurant which is open for breakfast and dinner, serving delicious food all year round. The newly renovated spacious bar and social area is the perfect Après–ski spot.
WordPress Websites Thredbo
I have been providing specialist website development, SEO and internet marketing services for businesses of all shapes and sizes since 1996. One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost. I don’t see my role as simply your website developer or graphic designer. I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers. I want your business to get noticed and your level of enquiries to increase exponentially. My affordable all-inclusive packages include website development, SEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.
If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.