All-inclusive trade web design packages for Sydney builders, plumbers, electricians, etc.

trade web design 1

Affordable trade websites Sydney. Rank top of Google.

I have developed in excess of 50 websites for tradespeople stretching across a range of industries such as builders, plumbers, painters, kitchen designers and just about everything in between.

The benefits of my tradie website services

My tradie web design services are all-inclusive.  There are no hidden costs and, most importantly, the required SEO services (Google ranking) work is completed by me during the website development process.  This is very important as it means I can develop your search engine marketing strategy from the very inception of your new website. You don’t have to outsource this service to someone else or wait for your website to start ranking on Google.

When taking on a new trade client, the first thing I do is undertake extensive research to determine what keywords potential customers are using to find a service such as theirs. I also look at untapped niche markets and the potential for expansion into new areas and demographics.  I pass my recommendations onto the client explaining where opportunities may exist to increase their market share. This research will form the basis of a long term search engine (SEM) and internet marketing plan, if the client wants to expand their business and level of enquiry.

My tradie web design services include:

  • Responsive, mobile-friendly website design or upgrade your existing websites to a contemporary, mobile-friendly design
  • Website design and layout consistent with your brand
  • Extensive keyword research to ensure we target the right customers
  • Targeted and strategic search engine marketing (SEM) campaign
  • Assistance with website copywriting, if required
  • Domain name registration (www.yourcompany.com.au)
  • Competitively priced website hosting
  • Unlimited number of email addresses (eg, yourname@yourcompany.com.au)

Trade Web Design Case Studies

Below are a few case studies of trade websites designed by RAM Marketing. More web design examples »

TRADE WEB DESIGN CASE STUDY 1

Round The Bends Plumbing

Northern Beaches trade business, Round The Bends Plumbing, wanted to take their business in a different direction so approached me to assist them with online and offline marketing tools. These included new web design, logo redesign, business cards and company profile booklet.

The first step was to improve their logo design. It was important to retain elements of their old logo and not stray too far from the original design as it did have strong brand awareness among their client base.  With this in mind, I made some subtle updates to the logo to make it more contemporary and in keeping with the new direction the company wanted to take to.

Once the new logo had been approved, I started working on the website design.  The website would be used by the client as a tool to showcase the calibre of their plumbing projects and clientele they work with. The website design needed to be stylish and simple to use.  Importantly, it had to look great across all devices. Search engine optimisation wasn’t a priority so I could keep the website compact as keyword relevancy wasn’t necessary.

Part of the client’s branding was to design new business cards and a glossy company profile presentation. I also organised the printing of the marketing material with a local Northern Beaches printing company. The 8 page presentation booklet featured information about the company along with photos of projects completed by the company.

Work completed on this project

  • New web development: Set up and design a new mobile-friendly WordPress website. Install and set up plugins needed for functionality, security, etc.
  • Website speed optimisation: Optimise the website for fast download and load times.
  • Website hosting: Set up website hosting and point domain names to a new webserver.
  • Portfolio: Set up a portfolio section used to showcase the client’s plumbing project.
  • Graphic design: Logo upgrade, business card design, company profile presentation (see examples).

Visit the Round The Bends Plumbing website »

TRADE WEB DESIGN CASE STUDY 2

Abbot Electricians Underground Power Specialists

Abbot Electrical Contractors are new electricity supply and underground power specialists located on Queensland’s Sunshine Coast. Business owner, Nick Abbot, was referred to me by another client based in Noosa whose website I had also developed (Stratogen Accountants).

The service area covered by Abbot Electricians is large and encompasses the coast to vast areas of rural Queensland.  My keyword research uncovered a wide variety of keywords so it was important this trade business website featured enough content to adhere to Google’s keyword relevancy requirements.

Nick is busy and wasn’t keen on writing the content required so I assisted with website copywriting for him. I spoke with him on several occasions over the phone to extract the necessary information and then wrote the information required to target all the relevant keywords.

Work completed on this project

  • New web development: Set up and design a new mobile-friendly WordPress website. Install and set up plugins needed for functionality, security, etc.
  • Website speed optimisation: Optimise the website for fast download and load times.
  • Website hosting: Set up website hosting and point domain names to a new webserver.
  • Blog: Set up a portfolio section used to showcase the client’s plumbing project.
  • Search engine optimisation: Undertake extensive keyword research for SEO and search engine ranking.
  • Website copywriting: Research and write content for all pages of the website. Interview the client on several occasions as part of the research process.
  • Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
  • SSL certificate: Install SSL certificate and secure the website.
  • Set up and provide website and email hosting.

Visit the Abbot Electricians website »

TRADE WEB DESIGN CASE STUDY 3

Training For Higher EWPA Courses

Training for Higher runs EWPA accredited Yellow Card courses for workers who want to operate EWP equipment including scissor, boom and vertical lifts. The client had created their own WIX website however it wasn’t ranking at all on Google so wasn’t attracting any business.  The first thing I recommended with the convert the WIX website to WordPress.

Work completed on this project

  • New web development: Set up and design a new mobile-friendly WordPress website. Install and set up plugins needed for functionality, security, etc.
  • Website hosting: Set up website hosting and point domain names to a new webserver.
  • Search engine optimisation: Undertake extensive keyword research for SEO and search engine ranking.
  • Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
  • SSL certificate: Install SSL certificate and secure the website.
  • Website copywriting: Research and write content for all pages of the website. Interview the client on several occasions as part of the research process.
  • Set up and provide website and email hosting.

Visit the Abbot Electricians website »

TRADE WEB DESIGN CASE STUDY 4

Carpenters Northern Beaches

The team at Carpenters Northern Beaches had designed a simple WIX website themselves.  Unfortunately, due to their lack of SEO knowledge and the limitations of WYSIWYG (What You See Is What You Get) websites like WIX, Square Space, Weebly, etc, they would never have achieved a page one ranking on Google. This is where I was able to assist them. It was important that the website for this Northern Beaches trade business ranked on page 1 of Google as this was to be the primary source of new customer enquiries. To this end, I recommended a WordPress website.

Work completed on this project

  • Mobile-friendly WordPress website design that adequately represents the services they offer.
  • Extensive keyword research and a comprehensive SEO strategy.
  • Convert WIX to WordPress website
  • Portfolio of work showcasing individual projects completed aimed at broadening their keyword relevancy for a range of keywords and regions.
  • Photo gallery so potential customers can quickly view visual examples of recent work completed.
  • Speed optimisation to improve page load times across all devices – also an important Google requirement.
  • The addition of stronger calls to action to encourage potential customers to reach out to the client whether via a phone call, text message, email or completion of an online enquiry form.
  • Website copywriting: Research and write content for all pages of the website. Interview the client on several occasions as part of the research process.
  • Google My Business (Google Maps) creation and setup.
  • Registration of multiple domain names.
  • SSL certificate with secure website hosting.
  • Logo design.

Visit the Carpenters Northern Beaches website »

TRADE WEB DESIGN CASE STUDY 5

Scully Constructions

When they approached me, North Shore building company Scully Constructions had a website that had been developed some years prior when they approached me. Their old Square Space website wasn’t ranking on Google and nor was it adequately representing the Scully Construction brand and the calibre of their recent building projects.

I suggested they migrate their website from Square Space to WordPress. This provides a firm foundation for their website to grow and evolve with their business. Importantly, it is Google-friendly and capable of optimising for a page 1 Google ranking for a wide range of keywords.

When it came to the website design, it was important that it clearly indicated to potential clients that the builders at Scully Constructions delivery fantastic results. To this end, the website was very visual featuring extensive photo galleries of past projects.

Work completed on this project

  • Web design: Develop a new WordPress website with strong calls to action and a design the conveyed an upmarket image. Add strong calls to action throughout the website.
  • Search engine optimisation: Undertake extensive keyword research for SEO to achieve a top ranking on Google for keywords used by potential customers in the client’s target areas.
  • Website copywriting: Research and write content for all pages of the website. Interview the client on several occasions as part of the research process. Copy over content from their old Square Space website, update and optimise correctly for search engine ranking.
  • Blog: Set up a portfolio section (blog) used to showcase examples of building projects completed.
  • Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
  • SSL certificate: Install SSL certificate and secure the website.
  • Set up and provide website and email hosting.

Visit the Scully Constructions website »

trade web design

TRADE WEB DESIGN CASE STUDY 6

Northern Beaches Kitchens

Northern Beaches Kitchens was referred to me by another trade business client I have worked with for many years.  Search engine optimisation for a page 1 Google ranking was very important for this business as it was the main source of new customer enquiries.  With this in mind, I undertook extensive keywords to ascertain what search terms potential clients would be using to find a kitchen design company in their local area.  With this information, I developed an SEO strategy for the entire website which formed the basis of the number of pages and content required.  Not only was the result a great looking website that showcased the calibre of work completed by this client, but it also meant a page 1 Google ranking was achieved very quickly.

Work completed on this project

  • Web design: Develop a new WordPress website with strong calls to action and a design the conveyed an upmarket image. Add strong calls to action throughout the website.
  • Search engine optimisation: Undertake extensive keyword research for SEO to achieve a top ranking on Google for keywords used by potential customers in the client’s target areas.
  • Website copywriting: The client supplied most of the content for this website. I read through this and made improvements, where necessary, to ensure their services were conveyed aptly and to optimise it for search engine ranking.
  • Blog: Set up a portfolio section (blog) used to showcase examples of building projects completed.
  • Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
  • SSL certificate: Install SSL certificate and secure the website.
  • Set up and provide website and email hosting.

Visit the Northern Beaches Kitchens website »

Tradie Website Design Sydney

Rebecca Mitchell, founder of RAM Marketing, has been providing professional tradie web design, SEO, online marketing and graphic design services to Sydney trade businesses since 1996. One of Rebecca’s most distinguishing points of difference over other website development companies is the advice, knowledge and expertise she provides her clients at no additional cost.

When taking on a new trade business, Rebecca will undertake extensive research to determine what keywords your potential customers are using to find a service such as yours. She will also look into untapped niche markets and demographics, recommending areas you may consider expanding into in an effort to increase your market share and attract more business.

Importantly, Rebecca doesn’t just design your trade website and send you on your way.  Her goal is to ensure your business achieves a top Google ranking so you’re noticed by potential customers every day. Rebecca provides expert SEO services to ensure your website ranks top of Google.

Don’t have time to look after your website yourself? Rebecca can also manage your website, social media and online marketing on your behalf.  Her search engine marketing (SEM) and internet marketing services guarantee your business stays abreast of Google’s strict algorithm requirements and is being seen by potential customers every single day.

In 2015 Rebecca expanded her services to include a growing range of internet marketing courses and search engine marketing (SEM) consultancy services.  Workshops include SEO training,  learn social media and how to set up a successful online business course.

GET A TRADE WEB DESIGN QUOTE

REBECCA MITCHELL
0418 118 401
rebecca@rammarketing.com.au
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