N & S Formwork – Website upgrade for a Frenchs Forest trade business

website designer frenchs forest

Website design company Frenchs Forest.

NS Formwork and Concrete is a Northern Beaches company based in Frenchs Forest. Their original website was designed by another website developer. It wasn’t optimised correctly for search engine ranking and, therefore, not attracting any enquiries.

Website Redesign Upgrade and SEO

This client’s original website had been designed only 12 months ago however wasn’t attracting any business enquiries.  Their original website developer wasn’t rectifying problems so, upon a recommendation from another RAM Marketing client, they contacted me for advice and assistance.

An assessment indicated it hadn’t been optimised correctly for SEO and, even if potential clients did land on the website, the design was quite poor and calls-to-action non-existent.  Photos were incorrect and didn’t relate to the products or services offered. The content ratio was very low and needed improvement.

It was going to prove too costly and time-consuming to fix the myriad of issues with the old website so I recommended an upgrade to a new design. The result, I believe (and so too does the client), were fantastic.

An important addition to this website was the Projects section.   I utilised the built-in WordPress blog to showcase examples of the work they had completed. When optimised correctly for search engine ranking, these individual portfolio items become a powerful tool to increase their ranking for a huge and diverse number of keywords. It also meant I could target niche keywords and markets not considered by their competitors.

The result was a clean website that showcases the products and services offered by the client.  I optimised the website for a huge range of keywords across the regions in which they work.

New website features

  • Mobile-friendly WordPress website design that adequately represents the services they offer.
  • Extensive keyword research and a comprehensive SEO strategy.
  • Portfolio of work showcasing individual projects completed aimed at broadening their keyword relevancy for a huge range of keywords and regions.
  • Photo gallery so potential customers can quickly view visual examples of recent work completed.
  • Speed optimisation to improve page load times across all devices – also an important Google requirement.
  • The addition of stronger calls to action to encourage potential customers to reach out to the client whether via a phone call, text message, email or completion of an online enquiry form.
  • SSL certificate with secure website hosting.

frenchs forest websites

About the client

NS Formwork and Concrete provide quality concrete, formwork, steel fixing, Dincel and AFS wall system installations.  Servicing residential, commercial and industrial clients, No job too big or too small.  The team have 40+ years concreting experience and offices in the Eastern Suburbs and Northern Beaches they service the entire Sydney metro area.

Website Design & SEO Frenchs Forest

I have been providing specialist website developmentSEO and internet marketing services for businesses of all shapes and sizes since 1996.  One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost.  I don’t see my role as simply your website developer or graphic designer.  I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers.  I want your business to get noticed and your level of enquiries to increase exponentially. My affordable all-inclusive packages include website developmentSEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.

If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.

online marketing expert wahroonga

Rebecca Mitchell

Direct: 0418 118 401
Email: rebecca@rammarketing.com.au
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