Mobile-friendly website for Sydney building company.
Website upgrade 2023
In 2023, the team from Prembuild approached me about undertaking a redesign of their website so it better reflected how their business had evolved since I originally redesigned their website back in 2019.
While the client was extremely happy with the original search engine optimisation (SEO), while undertaking the website upgrade, I was able to make SEO adjustments to ensure the website adhered to Google’s updated requirements. I was also able to optimise the website to include new keywords and search phrases now used by their potential clients. I recommended we increase their geographic keywords so they could expand into other regions of Sydney – the client was happy for me to proceed in this regard.
Website upgrade to mobile-friendly design 2019
PremBuild Group Pty Ltd, a Northern Beaches building company, already had a website but it had been developed many years ago and was very outdated. The original website was not mobile friendly and it hadn’t been updated for years. The content and photos were out of date and didn’t adequately represent the calibre of work undertaken. Unfortunately, it hadn’t been optimised at all for search engine ranking so wasn’t attracting any business or customer enquiries.
This project didn’t just include new website design but also extensive search engine optimisation and keyword research with the goal of attracting customer enquiries and expanding into new areas.
Website features
- Creating a contemporary, mobile-friendly website design that represented their business and appealed to the customers they want to attract.
- WordPress website development with built-in content management functionality so the client can make changes themselves.
- Extensive keyword research and a comprehensive SEO strategy.
- Portfolio and photo gallery so the client can showcase their remedial building projects.
- SSL certificate with secure website hosting.
- The addition of stronger calls to action to encourage potential customers to reach out to the client whether via a phone call, text message, email or completion of an online enquiry form.
Search engine optimisation for a top Google ranking
When I developed this new website, the brief included organic search engine optimisation to ensure the client achieved a top Google ranking. After all, what’s the point having a beautiful website if potential customers can’t find it?
Organic search engine optimisation
It’s important to point out that search engine optimisation (or SEO as it is commonly referred) is not easy and that’s why many website developers don’t do it. I have been optimising websites for 15+ years and it is a highly complex process that requires ongoing commitment to stay up to date with Google’s ever-changing requirements.
For every website I optimise I undertake extensive keyword research, develop an extensive SEO strategy, curate the required content, research the client’s competitors and customer behaviour, plus many other factors. All this culminates into an SEO strategy that will gain the attention of Google (for all the right keywords), a top search engine ranking and, most importantly, click-throughs to the client’s website.
Next, once client’s land on the website it is then paramount that there are calls-to-action prompting the client to contact / buy / engage.
Local search marketing and a Google Map listing
Most of us no longer want to be restricted to our desktop computers when we need to undertake menial daily tasks, instead wanting to access the internet from anywhere and at any time.
Whether it’s making a dentist appointment, finding a local restaurant or tradesperson, or finding someone to fix your computer quickly, we want to do it wherever we are and when the need arises. The penetration of mobile phones, voice-activated search, smart watches and smart speakers (Amazon Alexa, Google Home, etc), offer us greater convenience. And that’s why it’s more important than ever that your business is listed in all the right places – particularly if you’re a local business trying to attract local customers.
Local search marketing formed an integral part of my SEO strategy as many of their customers, including homeowners, strata agents and building managers, will live and work locally (see screen shot above).
Further reading
- Trade business web design and SEO packages »
- What is search engine optimisation and how does it work?
- The importance of local search marketing and SEO »
- Setting your business up for online success in 2019 »
- Website design gallery »
About the client
PremBuild Group Pty Ltd are Northern Beaches remedial builders with over 20 years of experience in the building industry. They service the entire Sydney metropolitan area and the Central Coast. Their full range of services includes all aspects of residential, commercial and strata remedial works including repairs, renovations and extensions. Their experienced team of licensed builders offer a premium service with all remedial works delivered on time with quality, efficiency and reliability.
Visit the PremBuild Remedial Building website »
Trade Business and Building Company Websites
I have been providing specialist website development, SEO and internet marketing services for businesses of all shapes and sizes since 1996. One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost. I don’t see my role as simply your website developer or graphic designer. I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers. I want your business to get noticed and your level of enquiries to increase exponentially. My affordable all-inclusive packages include website development, SEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.
If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.
Rebecca Mitchell
Direct: 0418 118 401
Email: rebecca@rammarketing.com.au
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