WordPress website design tailored for a mature target audience (Allambie Heights Village)

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wordpress web designer northern beaches


Allambie Heights Village is a retirement village and aged care facility located on Sydney’s Northern Beaches.  They had a very old WordPress website that had been designed around 6 years prior and therefore wasn’t mobile-friendly and had a very dated appearance (see below). Thankfully, much of the content on the old website was still relevant, it just needed a refresh to ensure it was search engine friendly and included any relevant keywords.  Unfortunately the old website was too out of date to work with so I recommended upgrading to a new WordPress website with a responsive design so it looked great on all devices. With this in mind I created a fresh, vibrant website that was in keeping with their brand. Importantly, because their clientele is largely an older audience, it was paramount the website was very easy to navigation and featured a larger font size.  The website contained a lot of content so a simple navigation structure was also important.

I added a series of new features that weren’t on their old website including:

  • a built-in blog where they can feature Village news and coming events plus helpful retirement and aged care news;
  • a mobile-friendly Google Maps listing to assist people trying to find the village;
  • click-to-call buttons and links; and
  • several photo galleries;

The aim of these new features was to add calls-to-action throughout the website thereby encouraging people to contact the Village. Secondly, I wanted visitors to the website to get an insight into this beautiful Village so it was the next best thing to actually visiting it in person.

The new WordPress website came with built in content management functionality so the Allambie Heights Village staff can update and maintain their website in-house.  I provide a total of 3 hours face-to-face training with several members of their team to acquaint them with the new website.

And finally, I optimised the website for search engine ranking (SEO) to ensure it attracted a high Google ranking for a broad range of keywords and keyword search phrases relating to their industry and the services offered.

Visit the Allambie Heights Village website »

Before and After

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About the client – Allambie Heights Village

allambie heights villageAllambie Heights Village is an independent living, over 55s retirement village and accredited aged care facility on Sydney’s picturesque Northern Beaches. The village is set in a tranquil setting with landscaped gardens with lovely views overlooking Manly Dam reserve and all the way to the City skyline.  The retirement village has 58 properties including, studios, 1 and 2 bedroom independent living apartments in traditional and modern styles with a variety of spacious floor plans & luxury quality inclusions.  Allambie Heights Village Residential Aged Care, their accredited aged care facility (nursing home) was upgraded in 2008 and now offers 42 places to single residents and couples. More information »

Are you seeking an experienced WordPress web designer?

Rebecca Mitchell, founder of RAM Marketing, has been providing professional website design, SEO, online marketing and graphic design services to Sydney businesses since 1996. One of Rebecca’s most distinguishing points of difference over other website development companies is the advice, knowledge and expertise she provides her clients at no additional cost.

Importantly, Rebecca don’t just design your website and send you on your way.  Her goal is to ensure your business achieves success online, every day, and is noticed by your potential clients and customers.

Rebecca provides expert SEO services to ensure your website ranks top of Google.  She can also manage your website, social media and online marketing on your behalf.  Her search engine marketing (SEM) and internet marketing services guarantee your business stays abreast of Google’s strict algorithm requirements and is being seen by potential customers every single day.

In 2015 Rebecca expanded her services to include a growing range of internet marketing courses and search engine marketing (SEM) consultancy services.  Workshops include SEO training,  learn social media and how to set up a successful online business course.

For more information, contact Rebecca Mitchell direct on 0418 118 401, send a text or get in touch via email

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