Mosman website designer & SEO services.
I designed the original Lovegrove Entertainment website in 2006, a boutique event entertainment agency located at Mosman on Sydney’s North Shore.
I chose to develop a WordPress website for them because this enabled the client to manage the website in-house, handling any updates themselves, which was very important to them. Search engine optimisation services (Google ranking) were included in my fee and I established a page 1 Google ranking for them very quickly for the target keywords used by their potential clients to find their services and products.
I didn’t hear from the client for many years until they returned in 2017 complaining that they had lost their top Google ranking and were languishing on page 5-6 for the top keyword searches within their industry. They had been outsourcing their website and SEO updates to a company in the Philippines for the past few years. I did some research and determined that the SEO hadn’t been done correctly and, what search engine optimisation work had been completed, was targeting keywords that wouldn’t be used by their potential customers. Secondly, I ran a series of audits on the website and found thousands of functionality errors. These would have reduced the performance of the website and led to probable search ranking penalties by Google.
I undertook a complete audit of the website and fix all the functionality errors. I then undertook extensive keyword research to ascertain what keywords and keyword search phrases their potential clients would likely be using to search for a company offering their services. I then created a strategy for the website and set about updating page content and meta data to target the right keywords.
Securing, and retaining, a top Google ranking requires ongoing commitment and an understanding of how the search engines work. It is paramount that business owners stay up to date with the latest search algorithm updates to ensure they adhere to Google’s requirements and are therefore rewarded with a top ranking. Search engine optimisation is very complex and, for any business who wants to remain competitive online, they must work hand in hand with a credible and reliable SEO expert.
About the client
Lovegrove Event Entertainment are Australia’s number 1 entertainment agency. They specialise in corporate event entertainment, MC services, singers for hire, party bands and wedding entertainment. Their professional entertainers for hire service all Australian capital cities and regional centres.
Mosman Web design & SEO Services North Shore
I have been providing specialist website design, SEO and internet marketing services to North Shore businesses since 1996. One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost. I don’t see my role as simply a website developer. I work in conjunction with my clients to determine who their customers are, where they can be found and how I can ensure your marketing message attracts a large volume of new business. I want my client’s businesses’ to get noticed and their new customer enquiry levels to increase exponentially. My affordable all-inclusive website development packages include web design, search engine optimisation, SEO strategy, domain name registration, website hosting and unlimited email addresses.