Effective email marketing campaigns.

Everything you need to start communicating with customers.

I create affordable and effective email marketing campaigns that will help you connect regularly with customers and increase awareness of your brand.

I can assist with everything you need to start communicating with your customer database through email marketing.   Whether you already have a database or need assistance setting one up, I can help devise techniques that will attract and build subscriber numbers. 

I can design eye-catching email campaigns hat increase open rates and encourage click-throughs to your website.

I can also assist with the selection and setup of contact management software (CMS software) and advise what programs will best suit your requirements and budget.

Tailored email marketing solutions

In my experience, email marketing is something a lot of businesses talk about but never get around to doing.  An email database can be a huge asset to any business and well-conceived e-marketing campaigns can reap brilliant results, yet many businesses put it in the ‘too hard’ basket.

I can assist with all your e-marketing requirements including:

• add subscription and call-to-action forms to your website to capture subscribers;
• set up a database management program (eg, Mail Chimp and Constant Contact) that handles new subscriptions, and un-subscriptions and adheres to all relevant privacy laws;
• assist with ideas, gathering information and writing content for your campaigns;
• create attractive, branded e-newsletters and disseminate them to your subscribers; and
• track click-through rates and return on investment results.

The benefits of email marketing.

EDMs are targeted, credible and measurable.

Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many businesses. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

Below are some of the benefits email marketing can offer your business:

1. Email marketing is more affordable than print marketing and not as rigid.
2. A simple way for businesses on a limited budget to increase brand awareness.
3. Is an easy way to engage your customers and prompt action (sales, feedback).
4. Fast to disseminate and immediately received by the recipient.
5. Your message can be personalised with the use of database tags.
6. Through database segmentation, you tailor your message to different customers.
7. Recipients can easily forward your message to others or share via social networking.
8. Reporting allows you to track open and click-through rates and adapt your message accordingly.
9. No restriction on location – can be sent to customers anywhere in the world instantly.
10. Offers a great return on investment when done correctly.