Logo design – things to consider when designing your company logo

What is a logo?
A logo is a graphic representation or symbol of a company, trademark, object, publication, person, service or idea and is often uniquely designed for ready recognition. 

Six questions I pose when designing a logo for a client: 

  1. Who is the client?
  2. What do they offer?
  3. Who is their audience?
  4. Who are their competitors?
  5. How will the logo be used?
  6. Where will the logo be seen?

Once these questions have been answered the fun part begins – the design
There are several pieces to the logo puzzle that need to be considered. These include:

It’s important to choose a typeface (font) that conveys the history, culture and attitude of the business.

Colour conveys emotion and, through the logo, can convey the tone of the company. If your company works with international customers, then care needs to be taken with colour. For example, in Australia white is considered pure and innocent. In China, white is used in mourning and symbolises heaven.

Images in a logo can be very powerful and convey a large amount of information quickly. Imagery can be in the form of symbols, drawings or photos. When adding imagery to a logo it is important to consider how the logo will be used. For example, it can be difficult to transpose a logo that contains a photo or complex drawing onto a cap without losing the composition of the original image.

This list is in no way complete and typically varies from client to client. While the fundamentals of logo development are typically the same, each job is unique and requires a completely fresh approach.

More information
If you would like more information about the costs associated with logo design and brand development, contact Rebecca on 0418 118 401 or send me an email.