Web Design Northern Beaches

Northern Beaches Stair Works hadn’t previously had a website so when I met with business owner, Ian, it was important I explained thoroughly the fundamentals of good website design and what we needed to do to achieve a top Google ranking – and quickly!

Importantly, when meeting with a new client I want to gain an insight into the business, who their potential customers are and the purpose of the website. What does the client want from the website. In this instance, it was to attract new business. And quality business. This is something a lot of website developers without marketing experience overlook. It is often believed that any enquiry is a good enquiry. This is not often the case with tradespeople who are busy working ‘on the tools’ all day. To stop work to field unqualified phone calls all day long or after hours can prove extremely unproductive. It’s important that the website only attracts enquiries from genuine customers who are most likely to convert into business. Answer questions from ‘tyre-kickers’ is not economical for most tradespeople working in their businesses.

I recommended WordPress as the foundation for the new Northern Beaches Stair Works website. Using a contemporary, responsive design means the website would be smartphone and table friendly, whilst also looking great on computers and laptops.

WordPress also has an easy to use browser based content management system (CMS) so Ian has the flexibility to make updates to his website such as adding new photos, quickly and easily from his mobile phone whilst onsite. The browser based CMS system works and functions beautifully on a mobile-phone, tablet or computer and does not require the purchase or installation of external proprietary software. This keeps website development costs to a minimum.

For more information visit the Northern Beaches Stair Works website »

Northern Beaches Trades Web Design Services

I have been providing specialist trade website development, SEO and internet marketing services since 1996. One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost. I don’t see my role as simply your website developer or graphic designer. I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers. I want your business to get noticed and your level of enquiries to increase exponentially. My all-inclusive tradie packages include website development, SEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.