Coastal Concept Electrical – New WordPress website with local SEO

web design jervis bay

Affordable web design Jervis Bay.

When starting his business some years ago, Coastal Concept Electrical had created their website using the Tradify platform. Tradify offers it’s customers a WYSIWYG website builder so their customers can build their own website. Unfortunately, the website wasn’t attracting any enquiries because it wasn’t showing up on Google.  They contacted me for advice.

I explained that, if organic search engine optimisation and a top Google ranking was a priority to grow their business, they would need to switch from Tradify to a new WordPress website with a strategic organic SEO.  This is one of the most effective ways a small business can position themselves online.  Unlike relying on pay-per-click advertising or the uncertainty of social media, they own their new website and can control how it looks, the content contained therein and, most importantly, continue to improve the keyword relevancy for an increasing number of search terms – vastly expanding their online presence at an affordable price.

What is a WYSIWYG website? 

A WYSIWYG website refers to a website that is created using a WYSIWYG (What You See Is What You Get) editor.  This simple editor allows people who don’t have website design expertise to build web pages in a visual way, without needing to write code.  Common WYSIWYG website editors include Wix and SquareSpace.

Limitations of WYSIWYG website builders

While WYSIWYG websites can be a solution for business owners, they do come with several limitations, including:

  • Limited customisation and design flexiblity. Using predefined templates, WYSIWYG editors typically use templates, which can limit how much you can modify the design beyond basic adjustments. This makes it difficult to create highly customised or unique layouts.
  • While some WYSIWYG builders allow limited code editing, many restrict full access to HTML, CSS, or JavaScript, making advanced customisation difficult.
  • WYSIWYG editors often generate messy or bloated code behind the scenes. This can slow down page load times and negatively impact performance, especially when compared to manually coded sites.
  • WYSIWYG website editors often have SEO limitations. Poorly optimised code or lack of full control over SEO settings can hurt search engine rankings.
  • While most modern WYSIWYG editors offer some level of responsiveness, creating fully optimised, mobile-first designs can be tricky. The automatic scaling may not always work perfectly across all screen sizes and devices.
  • If you need complex features like eCommerce, membership systems, or unique integrations, many WYSIWYG platforms can be restrictive. They may not support certain plugins or third-party tools needed for advanced functionality.
  •  Changes made in the editor don’t always look the same in the final published version, particularly across different browsers. This can lead to extra time spent troubleshooting design issues.
  • WYSIWYG website editors are not ideal for large projects. As a website grows in complexity, managing it with a visual editor can become cumbersome, with limited tools for maintaining consistency across large numbers of pages.
  • WYSIWYG platforms like Wix or Squarespace lock users into their system. Migrating to another platform or exporting your site can be difficult or impossible without losing data and design elements.
  • Some WYSIWYG editors offer a free or low-cost entry, however advanced features or large websites may require expensive monthly subscriptions. Additionally, you might not fully “own” your site if you’re relying on a third-party builder platform.
  • With most WYSIWYG builders, you don’t have control over server settings, security configurations, or database management, which can be a drawback for users needing deeper access for performance or security tweaks.
WEB DESIGN SERVICES JERVIS BAY

For an obligation-free chat about the website design, SEO and online marketing needs of your Hornsby business, contact me directly.

I am your ‘One Stop Shop’ when it comes to effective, professional and affordable web design and online marketing services giving you the confidence that your business marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, and the products and services you sell.  I will analyse your target markets to determine where your customers can be found. This is the key to successful online marketing – whether your target market is Jervis Bay and the Shoalhaven area, state-wide, across Australia or around the world.

REBECCA MITCHELL
0418 118 401
rebecca@rammarketing.com.au
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About Coastal Concept Electrical 

The team at Coastal Concept Electrical specialist in all residential, level 2, industrial and commercial electrical services. From simple home renovations to complex new builds, new electricity connections, underground and overhead power we have the expertise and resources to handle projects of all sizes and complexities. Based in the Jervis Bay, Coastal Concept Electrical provides electrical services throughout much of the South Coast of NSW. They service all the Shoalhaven area  which includes, Huskisson, Hyams Beach, Bendalong, Nowra, Berry, Culburra Beach to Ulladulla – just to name a few.

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Rebecca Mitchell
Website Designer & SEO Specialist

I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost.  I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.

I want your business to get noticed and your goals achieved.

I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.

Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.

** NO LOCK-IN CONTRACTS. NO ONGOING FEES. ALL WORK COMPLETED BY REBECCA. NOT OUTSOURCED TO CHEAP OVERSEAS CONTRACTORS. **

My services include: