Austral Clotheslines NSW – New website for a distribution company in Chatswood (North Shore)

website design chatswood

Website design Chatswood.

Austral Clotheslines NSW hadn’t had a website previously and I recently completed the development of a new WordPress website for them.

The purpose of their new website was to provide Austral Clothesline product information via an e-commerce portal.  Another important feature was the integration of a stockist database so cutomers could find an Austral Clotheline stockist near them.  Customers could search on any device via automatic geo location settings integrated into the website or manually by postcode / suburb / town (see screen shot below).

A WordPress website was the best solution for this client as it offers the ability to add the functionality required and to evolve alongside the business as it grows and expands.

I provided the client with several sessions of WordPress training and they can now confidently manage the website in-house.  If they’re not available to do this, I am always happy to assist with WordPress management and maintenance, if required.

Below: The “Find a Stockist” feature allows potential customers to search for stockists within a specified radius of their geographic location. 

website design chatswood

A second important element of the new website was organic search engine optimisation (SEO).  Achieving a top search engine ranking for the Austral Clothesline range was paramount, as well as competing against other clothesline manufacturers. I was able to source most of the content from the client but did some additional SEO copywriting with the aim of targeting more specific keywords and search phrases.

The finished result is a comprehensive website that, while it contains a lot of content, is easy to navigate. I opted for a simple structure with a cheerful design that would appeal to customers of all ages and not prove difficult for older customers to use.

Visit the Austral Clotheslines NSW / ACT website »


For an obligation-free chat about the website design, SEO and online marketing needs of your Chatswood or North Shore business, contact me directly.

I am your ‘One Stop Shop’ when it comes to effective, professional and affordable web design and online marketing services giving you the confidence that your business marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, and the products and services you sell.  I will analyse your target markets to determine where your customers can be found. This is the key to successful online marketing – whether your target market is Roseville, Sydney, state-wide, across Australia or around the world.

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Rebecca Mitchell
Website Designer & SEO Specialist

I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost.  I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.

I want your business to get noticed and your goals achieved.

I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.

Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.


My services include: