Big Rig Media – New website for a Northern Beaches small business (Davidson)

davidson web design

Davidson Web Design.

Big Rig Media, based in Davidson on Sydney’s Northern Beaches, sells advertising space on the huge B-double trucks that traverse our major roads and highways delivering essential products throughout Australia.

The uniqueness of the services offered by Big Rig Media meant I had to think outside the square when it came to my SEO strategy.  To this end, I opted to align them with complimentary businesses that offer a similar, but different, advertising and marketing services.  As a new business, the client didn’t have many product examples so I created advertising mock-ups for use throughout the website (see an example below).

Without many competitors in the marketplace, it was important that the services offered were clearly and succinctly represented on the website.  As an introduction, I featured a video animation on the desktop version of the home page.  Due to the larger download size of videos, I didn’t include it at the top of the home page on the mobile version of the website.  The video would have slowed down the page load time when viewed on a mobile device and this is not advisable.

The client can now use the website as an impressive marketing tool that showcases the features and benefits of B-double truck advertising. With the search engine optimisation I added, it should also attract new customers who hadn’t been aware that truck advertising was a viable marketing tool.

Visit the Big Rig media website »


For an obligation-free chat about the website design, SEO and online marketing needs of your Davidson or Northern Beaches business, contact me directly.

I am your ‘One Stop Shop’ when it comes to effective, professional and affordable web design and online marketing services giving you the confidence that your business marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, and the products and services you sell.  I will analyse your target markets to determine where your customers can be found. This is the key to successful online marketing – whether your target market is in Davidson, the Northern Beaches, Sydney, state-wide, across Australia or around the world.

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Rebecca Mitchell
Website Designer & SEO Specialist

I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost.  I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.

I want your business to get noticed and your goals achieved.

I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.

Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.


My services include: