What is EDM in marketing?
EDM in marketing terms is Electronic Digital Marketing. It is also commonly called EDM marketing, email marketing or e-marketing.
EDM marketing should be part of every business’s marketing mix. Email marketing is a cost-effective and effective way for small businesses to communicate with potential customers with the goal of increasing sales, generating leads and building relationships.
Need EDM marketing assistance?
In my experience, email marketing (EDM marketing) is something a lot of businesses talk about but never get around to doing. An email database can be a huge asset to any business and well-conceived e-marketing campaigns can reap brilliant results, yet many businesses put it in the ‘too hard’ basket.
Whether you already have a database or need assistance setting one up, I can help devise techniques to attract and build subscriber numbers. I can design eye-catching HTML email campaigns and e-newsletters that increase open rates and encourage click-throughs to your website. I can assist with the setup of a suitable EDM system, advising what programs will best suit your requirements and budget.
My email marketing services include:
- add subscription and call-to-action forms to your website to capture subscribers;
- set up a database management program (eg, Mail Chimp and Constant Contact) that handles new subscriptions, and un-subscriptions and adheres to all relevant privacy laws;
- assist with ideas, gathering information and writing content for your campaigns;
- create attractive, branded e-newsletters and disseminate them to your subscribers; and
- track click-through rates and return on investment results.
EDM MARKETING QUOTES
I have been providing affordable digital marketing services to small businesses since 1996. Based in Sydney, I work with small businesses, charities, not-for-profits and community groups around Australia. I offer flexible EDM marketing (electronic digital marketing) solutions tailored to your specific requirements and budget.
Contact Rebecca Mitchell
No ongoing fees | No lock in contracts | All work completed by me (not outsourced to overseas contractors)
EDM Marketing with Constant Contact
I have been using Constant Contact for 15+ years. It’s cost-effective and easy to use, yet very powerful. There is a huge range of mobile-friendly email templates available. I often create a custom template for clients very specific to their requirements and brand.
A powerful feature of Constant Contact is the “set and forget” autoresponder function. Emails are automatically sent to contact on trigger dates such as birthdays, anniversaries, etc, keeping contacts engaged without much effort.
Constant Contact integrates with social media and provides detailed reports including open rates and click-through rates.
Contact me direct for assistance with Constant Contact setup and my email marketing services.
EDM Marketing with Mail Chimp
Mail Chimp is one of the world’s most popular email marketing programs sending out billions of emails every day.
Mail Chimp offers a large library of email templates and themes, or I can create a unique template just for you.
Mail Chimp integrates with social media and provides detailed reports including open rates and click-through rates.