Sandy Salon – Hairdressing website design for a Sydney salon

hairdressing salon website design sydney

Hairdressing business web design Sydney.

SANDY is a Northern Beaches hairdressing salon that is synonymous with highly experienced hairdressers and an exceptional customer experience similar to that of a day spa. The owner was referred to me by a client when she needed a new website that would increase their exposure on Google and, importantly, redirect systems online like client appointments and gift voucher purchases.

convert wix to wordpress

Convert WIX website to WordPress

SANDY Salon already had a WIX website that they had developed themselves in-house a few years ago.  As is often the case, they had outgrown their WIX website and needed a website that would rank top of Google (search engine optimised) whilst having the potential to grow and evolve alongside the business.

They needed a website that would showcase the hairdressing services offered, examples of their client’s hair and blog.  Importantly, they wanted an online appointment booking system added so clients could book online instead of calling the Salon, tying up staff.  They also wanted clients to be able to purchase gift vouchers online.

With all this in mind, I recommended converting their WIX website over to WordPress.

WordPress powers approximately 30% of the websites globally. It is extremely powerful yet simple to use and manage. WordPress is perfect for creating sensational-looking, mobile-friendly websites on a budget.

WordPress can be used to create everything from simple websites and blogs to complex e-commerce shopping carts and enterprise websites.

WordPresses easy-to-use content management system (CMS) means the SANDY crew can update and maintain their new website in-house.  Of course, if they’re unable to do this, I am always available to assist with any website maintenance requirements they aren’t able to manage in-house.

hairdressing salon web design sydney

Organic search engine optimisation

As is the case with most websites, a top organic search engine ranking was paramount.

To this end, I undertook extensive keyword research and developed a keyword strategy for the new website.

In accordance with my keyword research, there was additional information that I recommended be added to boost the website keyword relevancy for a wider range of search terms used by potential clients searching for a local hairdressing salon or an expert blonde hair colourist (a SANDY specialty).

I also made tweaks to their Google My Business listing to improve their exposure in the Maps search section. See screen shot above.

Do you need a website for your hairdressing salon?

For an obligation-free chat about the costs associated with upgrading your current website or developing a new website for your hair salon, don’t hesitate to contact me directly. I’m here to help.

My website design service includes organic search engine optimisation (SEO) to ensure customer enquiries start flooding in ASAP.  I don’t charge any ongoing fees and all work is completed by me – I don’t outsource the development of your website to overseas contractors and then charge you inflated ‘Sydney’ prices.

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About Rebecca Mitchell, RAM Marketing

I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost.  I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.

I want your business to get noticed and your goals achieved.

I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.

Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.


My services include:

I am your ‘One Stop Shop’ when it comes to effective, professional and expert online marketing services. With RAM Marketing you have the confidence that your online and offline marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, the products and services you sell and analysing your target markets to determine where your customers can be found. This is the key to successful internet marketing whether your customers are local, national or international.

“We were very pleased with Rebecca from RAM Marketing. From start to finish she has been very helpful and professional! We would highly recommend her.” – Ben Scully, Scully Constructions.