Stair Works – Responsive web design for a Northern Beaches trade business

responsive web design northern beaches

Responsive websites Northern Beaches.

In 2023, I redesigned the Northern Beaches Stair Works website to a new responsive web design.

I originally worked with the company around 15 years ago when I developed their original website.  Back then, smartphone usage was limited so responsive website design was not necessary.

The new responsive website featured a contemporary and stylish design with large images featured throughout to showcase the client’s projects.

The search engine optimisation of the new website was completely refreshed to ensure keywords and search phrases used by the company’s potential clients in 2023 were targeted. Importantly, the website now adheres to Google’s requirements regarding speed, performance, accessibility and best practices. I applied security updates to ensure the website is protected from spambots and hackers.

The client will now be able to manage their website in-house, adding photos as soon as new projects are completed.  Of course, I am always available to assist where required.

What is responsive web design?

Responsive web design allows websites to adapt and respond to different screen sizes, orientations and devices.

Responsive web design delivers an optimal viewing and user experience on any device, from desktop computers to mobile phones and tablets.

The coding used in responsive web design is such that it automatically adjusts to fit the screen size and resolution of the device being used to view it.

Responsive web design is important to ensure the website looks and functions well on various devices, regardless of their screen size or orientation. This can be done by using fluid grid layouts, flexible images and media, and CSS media queries to adjust the design elements of a website based on the screen size and device characteristics. The website resizes, repositions, and reformats its content and layout to provide an optimal viewing experience, without the need for separate mobile versions or multiple codebases for different devices.

Responsive web design has become a standard practice in modern web development, as it allows websites to be accessible and usable on a wide range of devices, helping to reach a larger audience and improve user engagement.

Need a responsive website?

For an obligation-free chat about upgrading your website to a new, responsive web design, don’t hesitate to contact me directly. I’m here to help you improve your presence online.

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About Rebecca Mitchell, RAM Marketing

I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost.  I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.

I want your business to get noticed and your goals achieved.

I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.

Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.


My services include:

I am your ‘One Stop Shop’ when it comes to effective, professional and expert online marketing services. With RAM Marketing you have the confidence that your online and offline marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, the products and services you sell and analysing your target markets to determine where your customers can be found. This is the key to successful internet marketing whether your customers are local, national or international.

“We were very pleased with Rebecca from RAM Marketing. From start to finish she has been very helpful and professional! We would highly recommend her.” – Ben Scully, Scully Constructions.