NS Formwork & Concreting – Web design upgrade for a trade business in Roseville (North Shore)

roseville web design

Roseville web design.

I started working with NS Formwork and Concreting in 2019.  They were referred to me by an existing client because they hadn’t been receiving any enquiries through their website due to a lack of search engine optimisation. Based in Roseville (North Shore), they work with customers throughout Sydney.

In 2019, the priority was to add search engine optimisation to their existing WordPress website with the goal of getting the phone ringing. I retained much of the original design, primarily concentrating on improving their organic search engine ranking.

Their cost-effective, little website worked extremely hard for them, moving up the Google rankings, and bringing in lots of enquiries each week. The client was ecstatic with the outcome.

In 2023, it was time to finally upgrade the design of the website and refresh the SEO strategy.  Their old website had well and truly paid for itself hundreds of times over so the client was happy to funnel funds into their website again.

The first step was to update WordPress and any associated plugins required for functionality.  Next, I improved the website’s security and speed optimisation.

Next, I undertook extensive keyword research to reacquaint myself with existing and new search terms that potential customers were using to find concreters and formworking services.  With this information, I was able to refresh the original search engine optimisation strategy, forming the foundation for keywords and search terms now and going forward.

Then I was able to start working on the new design.  I improved the old content and added new information in line with my SEO strategy.

The finished result was a contemporary design, with carefully curated content, an updated SEO strategy, and strong calls to action throughout.


For an obligation-free chat about the website design, SEO and online marketing needs of your Roseville or North Shore business, contact me directly.

I am your ‘One Stop Shop’ when it comes to effective, professional and affordable web design and online marketing services giving you the confidence that your business marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, and the products and services you sell.  I will analyse your target markets to determine where your customers can be found. This is the key to successful online marketing – whether your target market is Roseville, Sydney, state-wide, across Australia or around the world.

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web design hunter valley

Rebecca Mitchell
Website Designer & SEO Specialist

I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost.  I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.

I want your business to get noticed and your goals achieved.

I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.

Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.


My services include: