In 2023, I completed a new e-commerce website (online shop) for Nature’s Favourite, a florist shop servicing Sydney’s Upper North Shore.
One of the owners of the business contacted me after having a very unsatisfactory experience with their original web design company. The original website designer, whom I suspect was located overseas, clearly hadn’t bothered to acquire an understanding of the client’s business and their e-commerce expectations.
The original WordPress website used WooCommerce to run the shopping cart. WooCommerce is a powerful, highly customisable plugin that adds shopping cart (e-commerce) functionality quickly and cost-effectively to any WordPress website.
First, I fixed all the website problems
First, I created a duplicate of the website on a staging server. This left their old website live so they could continue to receive orders (although orders were very few). Next, I undertook a complete assessment of the website to uncover problems with the code, functionality, design, sale and purchasing experience, and call-to-action.
Sadly, I uncovered many problems.
One of the most concerning problems was that the delivery area was set to Australia-wide. Nature’s Favourite is a local business run by two sisters who undertake the deliveries themselves. Their delivery area is very specifically the Upper North Shore, Hornsby and parts of the Hills District. When they started receiving orders from Wollongong and Perth, they knew something was wrong and this led them to contact me for advice.
Another problem I uncovered was American spelling, not Australian English, throughout the website. This is what led me to believe the website had been delivered offshore, rather than by a local web designer. For example, throughout the website the spelling “Mom” was used instead of “Mum“. This was just the beginning…
Once I delved deeper into the content I realised that the original web design company must have simply copied and pasted information from another floristry website because their contact details and business name were still listed! As unbelievable as this sounds, it’s quite common.
Organic SEO to attract more customers
Next, I undertook extensive keyword research to determine the search terms used by potential customers within their service area. With this information, I was able to create a search engine optimisation (SEO) strategy which formed the foundation of their search engine ranking now and going forward.
I was then able to start working on improving the design and layout of the website and, importantly, drastically improving the calls to action while making it easier for customers to order a flower delivery, quickly and efficiently, on any device.
Finally, I added new content curated to target specific Google search terms undertaken by potential customers with the view of expanding their offering to local customers.
New web design with improved sales flow
The finished result was a website that represented the hands-on, personalised approach of the business owners.
I ensured that the keywords and search terms targeted their local delivery area and expanded these to include more floristry services that complimented the business with the view of attracting more business.
AFFORDABLE WEB DESIGN NORTH SHORE
I am your ‘One Stop Shop’ when it comes to effective, professional and affordable web design and online marketing services giving you the confidence that your business marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, and the products and services you sell. I will analyse your target markets to determine where your customers can be found. This is the key to successful online marketing – whether your target market is on the North Shore, Sydney, across Australia or around the world.
I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost. I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.
I want your business to get noticed and your goals achieved.
I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.
Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.
** NO LOCK-IN CONTRACTS. NO ONGOING FEES. ALL WORK COMPLETED BY REBECCA. NOT OUTSOURCED TO CHEAP OVERSEAS CONTRACTORS. **
My services include:
- professional website design »
- existing web design upgrades »
- WordPress websites and blogs »
- search engine optimisation (SEO) – achieve a top Google ranking »
- social media marketing »
- e-marketing »
- internet marketing consultancy and training courses »
- convert WIX and SquareSpace websites to WordPress »
- website hosting, domain name registration and email hosting »