WEB DESIGN & SEARCH ENGINE OPTIMISATION NORTHERN BEACHES
The owner Northern Beaches pest control company, Clean and Green Pest Control, approached me after a friend had designed a website for his business however it had an extremely low Google ranking and wasn’t attracting in any business enquiries.
While the design of the original website was generally OK, the structure and layout was lacking important features required to achieve a top Google ranking and, once potential customers entered his website, calls to action were very poor. Content was badly organised and the design wasn’t conducive to the “clean and green” pest control brand – the clients speciality and point of difference.
New website design
With this in mind I suggested a brand new design which gave me the freedom to design a website that conveyed a fresh “clean and green” brand and add strong calls to action throughout the site. Importantly, I could create a solid SEO strategy and keyword foundation.
My SEO strategy for the website was multi-faceted. I targeted keywords relating to general pest enquiries, very specific pest control problems and also heavily targeted specific geographic areas where the client wanted to work.
To maintain a strong Google ranking, I suggested we revisit the website very 6 months or so and look add more content to expand the clients’ reach in terms of specific pest problem searches and expand into new geographic areas throughout Sydney.
My all-inclusive web design package included website development, SEO and cost effective website hosting (approx $200 / year). The client had already registered a domain name.
About the client
Clean and Green Pest Control Northern Beaches is a family owned business specialising in both traditional and the latest green pest control methods. Their licensed pest controllers advise clients on the safest and most sustainable ways to control pests around the home and workplace including cockroaches, spiders, rodents, ants, fleas, silverfish, wasps, fleas and bed bug eradication while keeping children and pets safe. They strive to give their clients the best experience possible in terms of value for money, explanation and clear communication about how we plan to implement our services and pest control treatments.
Web design & SEO services
I have been providing specialist Northern Beaches trade businesses with website design, SEO and internet marketing services since 1996. One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost. I don’t see my role as simply a website developer. I work in conjunction with my clients to determine who their customers are, where they can be found and how I can ensure your marketing message attracts a large volume of new business. I want my client’s businesses’ to get noticed and their new customer enquiry levels to increase exponentially. My affordable all-inclusive website development packages include web design, search engine optimisation, SEO strategy, domain name registration, website hosting and unlimited email addresses.
More information about my all-inclusive trade web design & SEO packages.