Chatswood Website Design and Search Engine Optimisation
Chatswood Eye Specialists required a brand new website. They hadn’t had a website presence previously so I had to develop an online brand for them from scratch.
Before starting work on the design I developed a detailed SEO strategy and undertook extensive keyword research. Interestingly, this uncovered some very interesting results regarding what keywords their potential patients were using to search for their eye care services and specialists. This led to me rewording a lot of the content provided by the client to boost the website’s keyword relevancy for these search terms.
I recommended WordPress as it comes with built in content management functionality so the Clinic staff could easily manage and update the website in-house. I provided several hours face-to-face training in person and answered additional questions over phone which ensured they were familiar with how their new website worked worked and were comfortably manage all aspects of the content. Importantly, I explained what they needed to do to ensure any new pages or blog posts added adhered to Google’s strict SEO requirements.
When coming up with the design and layout of the website, it was extremely important that it was easy to use and contained large typefaces and bold fonts as it’s likely the majority of people accessing the website will be older and suffering from a variety of eye conditions. I also wanted to make sure the website was warm and welcoming and wasn’t cold and “clinical”, as is common with a lot of medical websites.
Finally, I recommended the client add a lot of content relating to common eye conditions to increase our keyword relevancy for a very wide range of keywords. They followed my recommendations and added some great content of which I optimised to ensure it adhered to Google’s algorithm and SEO requirements.
About the client
The Chatswood Eye Specialists clinic has been servicing the Sydney community for over 35 years. The aim of their eye specialists and ophthalmologists is to achieve excellent ophthalmic outcomes in both patient care and surgery. The clinic’s eye doctors specialise in the areas of glaucoma, cataracts, ocular oncology, medical retina, surgical retina, cornea and oculoplastics. In 2016 they moved to their brand new clinic in the Chatswood Private Hospital building. This new and exciting consulting suite features the latest ophthalmology equipment and technology. The eye specialists at the Clinic are leaders in their field and their highly trained orthoptists are on hand to take their patients through any tests that may be required during their visit.
Chatswood Web design & SEO services
I have been providing specialist website design, SEO and internet marketing services since 1996. One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost. I don’t see my role as simply a website developer. I work in conjunction with my clients to determine who their customers are, where they can be found and how I can ensure your marketing message attracts a large volume of new business. I want my client’s businesses’ to get noticed and their new customer enquiry levels to increase exponentially. For clients requiring affordable all-inclusive website development packages I can include web design, search engine optimisation, SEO strategy, domain name registration, website hosting and unlimited email addresses.
More information about my Chatswood website development services