North Shore web design + digital marketing services.
Local website designer, Rebecca Mitchell, specialises in providing affordable web design + SEO services (Google rankings) for businesses on Sydney’s North Shore. Rebecca has worked with hundreds of businesses and charities spanning just about every conceivable industry. With 25+ years of experience in web design and all aspects of online and offline marketing, she provides cost-effective solutions for small businesses across all industries.
Parlour Dala
Parlour Dala is skin clinic based in Mosman on Sydney’s Lower North Shore. When starting the business, the owner developed a WIX website herself. Since then, her business had grown significantly and the business required a website that was optimised for search engine ranking to improve its Google ranking—the solution was a WIX to WordPress conversion.
Whilst WIX is a great tool for budget-conscious start-up businesses wanting to create their own websites, in its simplicity, it can be difficult for people without search engine optimisation expertise to ensure their WIX website ranks well on Google. Additionally, as their business grows and evolves, the capability of WIX becomes limited. This is where an upgrade from WIX to WordPress is often necessary.
As of 2013, WordPress powers approximately 810 million, or 43%, of all websites globally (source colorlib). This compares to approximately 2.5% of websites globally using WIX (source w2techs).
WordPress is perfect for creating sensational-looking, mobile-friendly websites on a budget. WordPress can be used to create everything from simple websites and blogs to complex e-commerce shopping carts and enterprise websites.
WordPresses easy-to-use content management system (CMS) means the business owner can update and maintain her new website in-house. Of course, if she’s unable to do this, I am always available to assist with any website maintenance requirements they aren’t able to manage in-house.
Importantly, WordPress is very search engine friendly and, when optimised correctly by an SEO expert, should achieve a top Google ranking.
Work completed on this project
- Convert WIX website to WordPress: Develop a new WordPress website with strong calls to action and a design the conveyed an upmarket image. Add strong calls to action throughout the website.
- Basic Search engine optimisation: SEO wasn’t a priority for the Club.
- Blog: Set up a blog where they could feature skin care tips with the goal of projecting to customers their expertise.
- Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
- Google Core Vitals: Google introduced Core Web Vitals as part of their effort to prioritise user-centric factors that affect website rankings.
- SSL certificate: Install SSL certificate and secure the website.
- Set up and provide website and email hosting.
Visit the Parlour Dala website »
Northern Suburbs Dog Training Club
Based on Sydney’s Upper North Shore and training at St Ives Showground each week, Northern Suburbs Dog Training Club is a not-for-profit organisation run by volunteers.
Some years back, a member of the Club created a simple WordPress website for them. While the website was adequate, eventually they needed something more professional that better represented how the Club had grown, the services offered and, importantly, automated tasks that were being done manually by the volunteers.
Before starting on the website upgrade, I had lengthy conversations with the Committee members to ascertain how I could make the website intitutive for Club members. With Club membership ranging from teens to seniors, it was paramount the design and content user-friendly for all ages. Secondly, I integrated functionality that was manually being managed by the volunteers. This included memberships, FAQs, documentation, news and updates, and a range of other taks.
Work completed on this project
- Web design: Develop a new WordPress website with strong calls to action and a design the conveyed an upmarket image. Add strong calls to action throughout the website.
- Keyword research and SEO update: Undertake extensive keyword research to ascertain new and additional keywords potential clients may now be using. Update new and existing website content accordingly.
- Blog: Set up a blog where Club news and helpful dog training tips could be featured.
- Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
- Google Core Vitals: Google introduced Core Web Vitals as part of their effort to prioritise user-centric factors that affect website rankings.
Visit the Northen Suburbs Dog Training website »
Austral Clotheslines
Austral Clotheslines NSW hadn’t had a website previously and I recently completed the development of a new WordPress website for them.
The purpose of their new website was to provide Austral Clothesline product information via an e-commerce portal. Another important feature was the integration of a stockist database so cutomers could find an Austral Clotheline stockist near them. Customers could search on any device via automatic geo location settings integrated into the website or manually by postcode / suburb / town.
A WordPress website was the best solution for this client as it offers the ability to add the functionality required and to evolve alongside the business as it grows and expands.
I provided the client with several sessions of WordPress training and they can now confidently manage the website in-house. If they’re not available to do this, I am always happy to assist with WordPress management and maintenance, if required.
A second important element of the new website was organic search engine optimisation (SEO). Achieving a top search engine ranking for the Austral Clothesline range was paramount, as well as competing against other clothesline manufacturers. I was able to source most of the content from the client but did some additional SEO copywriting with the aim of targeting more specific keywords and search phrases.
The finished result is a comprehensive website that, while it contains a lot of content, is easy to navigate. I opted for a simple structure with a cheerful design that would appeal to customers of all ages and not prove difficult for older customers to use.
Work completed on this project
- Web design: Develop a new WordPress website with strong calls to action and a design the conveyed an upmarket image. Add strong calls to action throughout the website.
- Stockist map: search feature that allows customers to find a stockist close to their geographical location (auto geo locate or manual search options).
- Product e-commerce functionality
- Keyword research and SEO update: Undertake extensive keyword research to ascertain new and additional keywords potential clients may now be using. Update new and existing website content accordingly.
- Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
- Google Core Vitals: Google introduced Core Web Vitals as part of their effort to prioritise user-centric factors that affect website rankings.
- SSL certificate: Install SSL certificate and secure the website.
- Set up and provide website and email hosting.
Visit the Austral Clotheslines NSW / ACT website »
Sydney Career Coaching
I have been working with Sydney Career Coaching since the early days of starting RAM Marketing back in 1996.
From their Neutral Bay offices on Sydney’s Lower North Shore, their career coaches specialise in career counselling, executive coaching and life coaching for clients at any stage of their life or career. Their proven approach and strategies ensure success in all areas of their client’s personal and professional life.
In 2020, the Sydney Career Coaching website was upgraded to more contemporary design. Additionally, this provided an opportunity to refresh the SEO and update keywords to ensure the website adhered to Google’s strict requirements that had been implemented since the website was last upgraded many years prior.
Work completed on this project
- Website redesign and upgrade: Refresh the website design to a more contemporary layout. Update WordPress and all associated plugins. Install new plugins required for functionality. Make changes to the core website structure to adhere to Google’s requirements.
- Keyword research and SEO update: Undertake extensive keyword research to ascertain new and additional keywords potential clients may now be using. Update new and existing website content accordingly.
Visit the Sydney Career Coaching website »
Client testimonial
Scully Constructions
When they approached me, North Shore building company Scully Constructions had a website that had been developed some years prior when they approached me. Their old Square Space website wasn’t ranking on Google and nor was it adequately representing the Scully Construction brand and the calibre of their recent building projects.
I suggested they migrate their website from Square Space to WordPress. This provides a firm foundation for their website to grow and evolve with their business. Importantly, it is Google-friendly and capable of optimising for a page 1 Google ranking for a wide range of keywords.
When it came to the website design, it was important that it clearly indicated to potential clients that the builders at Scully Constructions delivery fantastic results. To this end, the website was very visual featuring extensive photo galleries of past projects.
Work completed on this project
- Web design: Develop a new WordPress website with strong calls to action and a design the conveyed an upmarket image. Add strong calls to action throughout the website.
- Search engine optimisation: Undertake extensive keyword research for SEO to achieve a top ranking on Google for keywords used by potential customers in the client’s target areas.
- Website copywriting: Research and write content for all pages of the website. Interview the client on several occasions as part of the research process. Copy over content from their old Square Space website, update and optimise correctly for search engine ranking.
- Blog: Set up a portfolio section (blog) used to showcase examples of building projects completed.
- Website speed optimisation: For fast website download across all devices (desktop, tablet, mobile).
- SSL certificate: Install SSL certificate and secure the website.
- Set up and provide website and email hosting.
Visit the Scully Constructions website »
Client testimonial
Compressed Air Technology
This client already had a website that had been designed by another website design agency. Since the original website had been designed the Compressed Air Technology (CAT Air) business had changed significantly and no longer reflected the direction the business was taking. Additionally, search engine optimisation (SEO) hadn’t been done so they weren’t visible on Google.
To save time and money I was able to duplicate their original website and simply make the changes necessary. This included :
- designing a new custom WordPress theme that reflected the direction of the business
- amending the navigation and content so it suitably displayed their products and services
- improving the calls-to-action throughout the website
- undertaking extensive keyword research and create an SEO strategy for the entire website
- changing the domain name and informing Google of the update
- installing an SSL certificate
- making the necessary updates to their Google My Business listing
Client testimonial
In 2023, I completed a new e-commerce website (online shop) for Nature’s Favourite, a florist shop servicing Sydney’s Upper North Shore.
One of the owners of the business contacted me after having a very unsatisfactory experience with their original web design company. The original website designer, whom I suspect was located overseas, clearly hadn’t bothered to acquire an understanding of the client’s business and their e-commerce expectations.
The original WordPress website used WooCommerce to run the shopping cart. WooCommerce is a powerful, highly customisable plugin that adds shopping cart (e-commerce) functionality quickly and cost-effectively to any WordPress website.
First, I created a duplicate of the website on a staging server. This left their old website live so they could continue to receive orders (although orders were very few). Next, I undertook a complete assessment of the website to uncover problems with the code, functionality, design, sale and purchasing experience, and call-to-action.
Sadly, I uncovered many problems.
One of the most concerning problems was that the delivery area was set to Australia-wide. Nature’s Favourite is a local business run by two sisters who undertake the deliveries themselves. Their delivery area is very specifically the Upper North Shore, Hornsby and parts of the Hills District. When they started receiving orders from Wollongong and Perth, they knew something was wrong and this led them to contact me for advice.
Another problem I uncovered was American spelling, not Australian English, throughout the website. This is what led me to believe the website had been delivered offshore, rather than by a local web designer. For example, throughout the website the spelling “Mom” was used instead of “Mum“. This was just the beginning…
Once I delved deeper into the content I realised that the original web design company must have simply copied and pasted information from another floristry website because their contact details and business name were still listed! As unbelievable as this sounds, it’s quite common.
The finished result was a website that represented the hands-on, personalised approach of the business owners.
I ensured that the keywords and search terms targeted their local delivery area and expanded these to include more floristry services that complimented the business with the view of attracting more business.
WEB DESIGN NORTH SHORE
For an obligation-free chat about the website design, SEO and online marketing needs of your Dee Why or Northern Beaches business, contact me directly.
I am your ‘One Stop Shop’ when it comes to effective, professional and affordable web design and online marketing services giving you the confidence that your business marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, and the products and services you sell. I will analyse your target markets to determine where your customers can be found. This is the key to successful online marketing – whether your target market is Dee Why, the Northern Beaches, Sydney, state-wide, across Australia or around the world.
REBECCA MITCHELL
0418 118 401
rebecca@rammarketing.com.au
Send an SMS
Online quote request »
About Rebecca Mitchell, RAM Marketing
I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost. I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.
I want your business to get noticed and your goals achieved.
I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.
Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.
** NO LOCK-IN CONTRACTS. NO ON-GOING FEES. ALL WORK COMPLETED BY REBECCA. NOT OUTSOURCED TO CHEAP OVERSEAS CONTRACTORS. **
My services include:
- professional website design »
- existing web design upgrades »
- WordPress websites and blogs »
- search engine optimisation (SEO) – achieve a top Google ranking »
- social media marketing »
- e-marketing »
- internet marketing consultancy and training courses »
- convert WIX and SquareSpace websites to WordPress »
- website hosting, domain name registration and email hosting »
I am your ‘One Stop Shop’ when it comes to effective, professional and expert online marketing services. With RAM Marketing you have the confidence that your online and offline marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, the products and services you sell and analysing your target markets to determine where your customers can be found. This is the key to successful internet marketing whether your customers are in Newport, the Northern Beaches, Sydney metropolitan area, across Australia or around the world.
“We were very pleased with Rebecca from RAM Marketing. From start to finish she has been very helpful and professional! We would highly recommend her.” – Ben Scully, Scully Constructions.
How I can assist your North Shore business achieve online success.
Need a new website? Does your current website need a refresh? Customers not finding you on Google?
New Web Design
Need a new website that speaks directly to your customers (whether they are located in the North Shore or further afield), is optimised for search engine ranking (Google) and fits within your budget?
With 25+ years website development experience, I can assist with all aspects of web design to ensure your products and services are found by customers online.
I offer an all-inclusive website design service with organic search engine optimisation (SEO) for Google ranking. Training, hosting, unlimited emails and domain name registration available, if required. No ongoing fees. No lock-in contracts. All work is carried out by me and not outsourced to cheap, overseas contractors.
Website Upgrades
Does your current website need a facelift? Does it not represent how your North Shore business has evolved?
Don’t waste money on a new website when your existing website may be suitable for a redesign or spruce up. I can upgrade your existing website to a more contemporary design so it’s mobile-friendly and to ensure it’s optimised to attract a top Google ranking. I can convert WIX, Weebly, Shopify and Squarespace websites to a more user-friendly platform optimised with SEO included.
I am a WordPress specialist and provide clients with training so they can manage their new website inhouse with confidence and ease.
Search Engine Optimisation (SEO)
Is your website limping along on page 4 of Google? Are you missing out on new business because your competitors rank ahead of you on Google?
Chances are your website hasn’t been optimised correctly for SEO (or perhaps not at all). I can help achieve a page one organic Google ranking for your North Shore business and ensure you stay there!
Social Media + Digital Marketing
Don’t have the time, knowledge or resources to manage your online marketing and social media accounts inhouse?
My digital marketing services are tailored specifically for your business and contain only the services you need. You can allocate a monthly budget for your online marketing campaigns or I can devise a program that fits your desired outcomes.
As your digital marketing consultant, I will devise a carefully orchestrated online marketing campaign aimed at achieving your goals and outcomes, targeting new markets and ensuring your brand is seen by potential customers whether they’re located locally on the North Shore or anywhere in the world.
Graphic Design
Everything you need to ensure your brand looks great.
I can assist with all your graphic design requirements including advertising & marketing material, business stationery, logo design, presentations and complete brand development.
If required, I can manage all steps of your project from design to print to distribution.
GET IN TOUCH FOR ADVICE
For an obligation-free chat about your businesses’ needs, don’t hesitate to contact me directly.
REBECCA MITCHELL
0418 118 401
rebecca@rammarketing.com.au
Send an SMS
Online quote request »
