Website Design Nowra.
In December 2022, I completed the web design of a new WordPress website for a small construction equipment hire business based near Nowra on the NSW South Coast.
Little Access Excavations hires excavation and construction equipment to home owners and other small businesses. They were managing bookings and payments manually however, as the business grew, were finding it difficult to manage the increased paperwork.
The solution was to automate the hiring process with a website featuring an online booking, payment and confirmation system. To handle all this, I recommended we develop a WordPress website and add the functionality necessary to handle the booking and payments.
WordPress powers approximately 30% of the world’s websites. It is extremely powerful and, importantly, has the flexibility to create sensational looking, mobile-friendly websites on a budget. It’s the perfect solution for a small business website.
Automated Online Booking System
The online booking system was at the centre of the website. The process works as follows:
- The customer can check the availability of the equipment via an online calendar.
- The customer then submits a request to book the respective equipment. This is received immediately by the Little Access Excavation administrative staff who can, with the click of a button, approve / disapprove the booking request.
- Importantly, the customer must agree to the hire terms and conditions before their booking request is submitted.
- Once approved by the admin staff, the customer receives an email immediately requesting payment and directing them to the secure payment portal.
- Once paid, the booking dates appear on the calendar as BOOKED. Until then, the dates appear as pending for 24 hours giving the customer enough time to process their payment. After 24 hours, if the booking isn’t approved or payment received, the dates revert back to available.
- If a booking is received over the phone, or a customer requests a repeat hire request, the admin staff can manually submit a booking via the website and block out the respective dates in the calendar. This can be done in under a minute.
- Via the online booking system, the admin staff can send customers tax invoices.
- Bookings can be cancelled or amended by the admin team and also customers.
- Credit card payments are made securely and the ‘money is in the bank’ within a matter of minutes. There is no waiting for direct bank deposits to clear or time-consuming bank reconciliations.
Best of all, the online booking system offers the flexibility to be adapted to accommodate the unique variables and requirements of any small business. It is a cost-effective way for small businesses to upgrade from a time consuming, manual booking system to an automated online booking system, saving staff time and streamlining the booking process for both customers and business operators.
Search Engine Optimisation (SEO)
Another important requirement of this new website development was search engine optimisation for a top Google ranking.
After undertaking extensive keyword research, I created an organic search engine optimisation (SEO) strategy with the goal of targeting Nowra, Ulladulla, Jervis Bay and the Shoalhaven area.
Affordable Website Hosting and Other Online Services
To get the client online quickly and efficiently, I completed the following for the client:
- Domain name registration
- Website hosting
- Email setup
WEB DESIGN NOWRA
For an obligation-free chat about the website design and online marketing needs of your Nowra small business, please contact me directly.
REBECCA MITCHELL
0418 118 401
rebecca@rammarketing.com.au
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About Rebecca Mitchell – Nowra Website Design Services
I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost. I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.
I want your business to get noticed and your goals achieved.
I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.
Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.
** NO LOCK-IN CONTRACTS. NO ON-GOING FEES. ALL WORK COMPLETED BY REBECCA. NOT OUTSOURCED TO CHEAP OVERSEAS CONTRACTORS. **
My services include:
- professional website design »
- existing web design upgrades »
- WordPress websites and blogs »
- search engine optimisation (SEO) – achieve a top Google ranking »
- social media marketing »
- e-marketing »
- internet marketing consultancy and training courses »
- convert WIX and SquareSpace websites to WordPress »
- website hosting, domain name registration and email hosting »
I am your ‘One Stop Shop’ when it comes to effective, professional and expert online marketing services. With RAM Marketing you have the confidence that your online and offline marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, the products and services you sell and analysing your target markets to determine where your customers can be found. This is the key to successful internet marketing whether your customers are in Newport, the Northern Beaches, Sydney metropolitan area, across Australia or around the world.
