Web designer Northern Beaches.
The goal of this website rebuild for A Centred Life in 2025 was to create a beautiful and functional online space for women’s wellness and holistic health.
A Centred Life is a female-led, holistic wellness hub based on Sydney’s Northern Beaches that reaches women globally. While the business had an existing website developed by another designer, it fell short in several key areas, including design, search engine optimisation (SEO), structure, and usability. My goal was to create an intuitive and brand-aligned online space that resonated with the audience and supported the client’s growth and content strategy.
Why the original website didn’t work
The original website had been built in WordPress, which made it easy for me to migrate the content onto a test server and assess what could be reused.
Unfortunately, it became clear very quickly that the original developer had little understanding of organic SEO. Even SEO basics hadn’t been implemented. The site had no foundation for search engine visibility, and certainly didn’t meet modern Google requirements such as mobile responsiveness, fast loading speed (Core Web Vitals), and semantic content structure.
Visually, the design was clunky and disconnected from the brand. It didn’t reflect the serene, nurturing tone of A Centred Life and made it difficult for users to understand the full range of services being offered.
WordPress website upgrade
An on-brand website design
I redesigned the site using a soft, neutral colour palette that feels organic, warm, and inviting – essential for attracting female clients looking for a peaceful and welcoming online space. The updated layout is calm yet structured, making it easy to navigate and explore.
Improved structure and navigation
To help visitors easily explore the offerings of A Centred Life, I completely restructured the site’s navigation. It now clearly represents the key segments of the business, including:
- The Wellness Hub, a collection of expert articles and guided practices
- CENTRED Magazine, a free monthly digital publication
- Life coaching services for both adults and children
- A space for contributors to share their businesses and expertise
- A section featuring affiliate links to complementary products
Each section is now easy to access and clearly defined.
An SEO-focused content strategy
I rewrote and optimised the content using broad, relevant keywords and phrases commonly searched in the wellness space, such as holistic health, life coaching, self-care for women, and emotional wellbeing. I also applied on-page SEO best practices across every page, helping the site rank more effectively in organic search results and attract the right audience over time.
Easy-to-manage WordPress backend
Since the client regularly publishes new articles and resources, it was important that the site be easy to update. I customised the WordPress backend to make content management as simple and intuitive as possible, so she can confidently publish updates without needing technical help.
Mailchimp integration for magazine subscriptions
CENTRED Magazine is a core part of the brand, so I added prominent subscription options throughout the site. These are fully integrated with Mailchimp, allowing readers to subscribe quickly and ensuring the client doesn’t have to manually manage subscriber lists.
Social media and affiliate integration
I connected the client’s social media accounts and integrated affiliate links throughout the site to promote complementary products in a seamless, user-friendly way that supports monetisation without clutter.
MORE INFORMATION
For an obligation-free chat about the website design, SEO and online marketing needs of your Northern Beaches business, contact me directly.
I am your ‘One Stop Shop’ when it comes to effective, professional and affordable web design and online marketing services giving you the confidence that your business marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, and the products and services you sell. I will analyse your target markets to determine where your customers can be found. This is the key to successful online marketing – whether your target market is based on the Northern Beaches, Australia-wide or global.
Contact website designer, Rebecca Mitchell, directly on :