Licence 2 Drive – WordPress website design for a Northern Beaches driving school

wordpress website designer northern beaches

Northern Beaches WordPress websites.

When I started working with Northern Beaches driving school, Licence 2 Drive, in 2016 my first role was to develop a new website for this start-up business. To this end, I recommended WordPress website design.

WordPress is an extremely powerful yet simple website development platform that powers approximately 30% of websites globally. WordPress is perfect for creating sensational-looking, mobile-friendly websites on a budget.

WordPress can be used to create everything from simple websites and blogs to complex e-commerce shopping carts and enterprise websites.  Its easy-to-use content management system (CMS) makes it very easy for business owners to update and maintain their website in-house. Training is included with every new WordPress website I develop so my clients can confidently self-manage their new site in-house if they choose.  WordPress website management services are also available.

wordpress website design

WordPress website design and SEO brief.

An important element of the WordPress website design brief for Licence 2 Drive was organic search engine optimisation (SEO).

Organic SEO was a priority to attract new customers quickly and establish the company as a leading driving school on the Northern Beaches and North Shore.

Within a few months, I was able to get Licence to Drive to the number 1 spot on the Google search results for a wide range of keywords. I am very happy to report that they have remained in that top Google position ever since.

In 2022, it was time to refresh the design and layout of the WordPress website to better represent how the business had grown and evolved over the past 6 years. This also provided me with an opportunity to update their keywords and search phrases whilst complying with Google’s strict updated requirements regarding search engine optimisation.

Client testimonial
Rebecca has been thoroughly helpful and informative throughout the entire process,  willing to make the smallest changes to achieve the desired outcome. Such a smooth process. Rebecca has been a massive help and has given great service in building my website which has grown the business. Really good job, well done and thanks.  – Ian Milner, Licence 2 Drive.
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Licence 2 Drive – Original WordPress Website Design (2016)

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Rebecca Mitchell – WordPress Website Designer Northern Beaches

25+ years website development experience.

Based at Frenchs Forest on the Northern Beaches Sydney, I have been providing cost-effective website design, search engine optimisation (SEO), graphic design and digital marketing services for small businesses, not-for-profits and charities, since 1996.

I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost.  I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.

I want your business to get noticed and your goals achieved.

I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.

Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.


My services include:

I am your ‘One Stop Shop’ when it comes to effective, professional and expert online marketing services. With RAM Marketing you have the confidence that your online and offline marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, the products and services you sell and analysing your target markets to determine where your customers can be found. This is the key to successful internet marketing whether your customers are.

“We are exceptionally happy with the design of our website and Rebecca has been remarkable in service and attention to detail. Technology wise Rebecca has been very helpful in providing information on teaching the use of dashboard to me in updating details as and when changes occur. I would highly recommend anyone to Rebecca for her professionalism and attention to detail.” – Bronwyn, Oz Clotheslines and Letterboxes.