WordPress WooCommerce website for Sydney online business.
Bare You is a Sydney based online business selling natural deodorant products. The owners of this start-up had made an attempt to develop a website themselves however quickly found the process fraught with problems. This is when they approached me for assistance.
Selling products online and the client’s goals.
First, I discussed with the client their goals for the online shop, including their target market. With a clear understanding of their expectations, I recommended a WordPress website with WooCommerce installed to handle their online purchases.
WooCommerce is a WordPress plugin (extension) that powers approximately 28% of all online stores globally* making it the most popular eCommerce platform on the internet. I have been developing WordPress websites with WooCommerce integration for 15+ years and love its flexibility, ease of use and extensions that allow store owners to effectively upsell to customers. WordPress and WooCommerce can easily be expanded to grow and evolve alongside the customer’s business.
* Source: WooCommerce as of 2018.
Using SEO to target customers around Australia
Bare You targets customers around Australia so search engine optimisation was an integral component of this new WordPress WooCommerce website.
To this end, I undertook extensive keyword research to gain an insight into what keywords their potential customers were using to find and, importantly, purchase natural deodorant products online.
With this information, I developed a detailed SEO strategy for the entire website. This formed the basis for the content and information required to ensure the website had adequate keyword relevancy.
WordPress, WooCommerce and Online Marketing Advice
As a new startup business, the client didn’t have a lot of experience nor expertise selling products online.
During the development of the website, I had many, long conversations with the client, providing them with advice and assistance to assist them to become more proficient and confident running an online store.
The client decided to navigate online marketing, including social media, themselves to begin. Should they encounter problems or need assistance at any time in the future, they have the confidence that I am available to assist wherever required.
Do you need help setting up your online shop or assistance with your existing WooCommerce website?
For an obligation-free chat about how I can help set up an online web shop for your business or assist with your existing WooCommerce website, contact me directly for advice.
I don’t charge any ongoing fees and all work is completed by me – I don’t outsource to cheap overseas contractors and then charge you inflated ‘Sydney’ prices.
I believe one of my distinguishing points of difference over other website developers is the advice, knowledge and expertise that I provide clients at no additional cost. I work in conjunction with you to determine who your clients are, where they can be found and how I can ensure your marketing message speaks directly to potential customers.
I want your business to get noticed and your goals achieved.
I work on every project personally and do not outsource to cheap, overseas contractors and then charge you a premium. This is your assurance that all work is completed by someone who understands the local market, the unique needs of your business needs and those of your customers.
Working from a home office, I am able to keep her fees low whilst always providing my clients with expert advice and highly tailored services without a ‘big business’ price tag.
** NO LOCK-IN CONTRACTS. NO ON-GOING FEES. ALL WORK COMPLETED BY REBECCA. NOT OUTSOURCED TO CHEAP OVERSEAS CONTRACTORS. **
My services include:
- professional website design »
- existing web design upgrades »
- WordPress websites and blogs »
- search engine optimisation (SEO) – achieve a top Google ranking »
- social media marketing »
- e-marketing »
- internet marketing consultancy and training courses »
- convert WIX and SquareSpace websites to WordPress »
- website hosting, domain name registration and email hosting »
I am your ‘One Stop Shop’ when it comes to effective, professional and expert online marketing services. With RAM Marketing you have the confidence that your online and offline marketing needs will be met, all within your budget constraints. I spend time gaining an insight into your business, the products and services you sell and analysing your target markets to determine where your customers can be found. This is the key to successful internet marketing whether your customers are.
“We are exceptionally happy with the design of our website and Rebecca has been remarkable in service and attention to detail. Technology wise Rebecca has been very helpful in providing information on teaching the use of dashboard to me in updating details as and when changes occur. I would highly recommend anyone to Rebecca for her professionalism and attention to detail.” – Bronwyn, Oz Clotheslines and Letterboxes.