Website Design and SEO Newport.
Precisions Tree Services, a Northern Beaches tree lopping company, had their website developed by someone else. It wasn’t ranking on Google and wasn’t attracting any enquiries. I was employed to optimise it correctly for search engine ranking and improve their website so it became a better marketing tool for the business.
In simple terms, search engine optimisation (or SEO as it is often abbreviated to) is the process of increasing the quality and quantity of visits (traffic) to a website due to its placement (rank) on search engine such as Google, Bing, Yahoo, etc, for specific keywords.
My role, as an SEO expert, it is to ensure my client’s websites are optimised correctly so they appear in the search engine rankings for keywords relevant to the client’s business, products and services. I want my client’s websites to be seen by their potential customers for as many relevant keywords as possible.
As no SEO had been applied to the website when it was originally developed, it required a lot of work to be done to ensure it adhered to Google’s strict guidelines. To improve the search engine ranking for a wider range of keywords, including specific Northern Beaches suburbs and specialist tree lopping services offered by the client, I curated content targeting these keyword phrases specifically.
The results were almost instant and the website ranks number 1 for a wide range of keywords, including highly searched terms such as “tree loppers Northern Beaches”, “tree lopping Northern Beaches”, etc.
Further reading :
- Organic search engine optimisation explained »
- What is search engine optimisation – answers to common SEO questions »
From a design and marketing perspective, the original website was lacking strong calls to action and, I believe, didn’t adequately or clearly represent the services offered by the company. To this end, I made improvements to the design, layout and navigation to attend to these issues.
About the client
Precision Tree Services is a Northern Beaches tree lopping company based at Newport. The company owner and operator, Adam Bridger, is a certified climbing arborist who has over 25 years experience in the tree industry. Adam understands that peace of mind is of the utmost importance for his clients when tree work is being carried out on their property. Adam is well known in the local community and has an excellent reputation. Adam has a good rapport with local councils including Northern Beaches Council and Ku-ring-gai Council.
New Websites, Upgrades and SEO Newport
I have been providing specialist website development, SEO and internet marketing services for businesses of all shapes and sizes since 1996. One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost. I don’t see my role as simply your website developer or graphic designer. I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers. I want your business to get noticed and your level of enquiries to increase exponentially. My affordable all-inclusive packages include website development, SEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.
If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.