Logo design, new website development and SEO for new business (Case Study: Sydney Brick Matching)

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WordPress Websites Frenchs Forest.

Sydney Brick Matching is a small business based in Frenchs Forest on the Northern Beaches offering specialist brick matching services across the Sydney metro areas.  As a new business, start-up costs needed to be kept to a minimum.

Website Design

As a start-up business, the website design budget was limited and consideration for the client but they needed to attract customers quickly through effective search engine optimisation and a top Google ranking.

To this end, I recommended developing a WordPress website as it could be done quickly and cost-effectively. WordPress websites are also very search engine friendly and can be easily optimised to target a broad range of keywords.  Wordpress also provides a solid foundation for the business to grow should they choose to expand by introducing new services or expanding into areas outside of Sydney.

So the client could confidently manage their website themselves I did several WordPress training sessions over the phone. This was another way they could save money and keep their start-up costs to a minimum.

Website development services offered included

  • Mobile-friendly website design that represented the services offered and would represent to the clientele using the services offered by Sydney Brick Matching (eg builders, insurance companies, homeowners, etc).
  • WordPress website development with built-in content management functionality.
  • Speed optimisation to improve page load times across all devices – also an important Google requirement.
  • Strong calls to action to encourage potential customers to reach out to the client whether via a phone call, text message, email or completion of an online enquiry form.

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SEO for Google ranking

As with any new business, search engine ranking is the quickest and most cost-effective way to attract new customers FAST.  Extensive keyword research gave me an insight into the keywords and keyword search phrases that were popular among potential customers to search for a business and the services provided by the business. This formed the basis of the website content and determine what pages need to be included. The client provided some of the content and I amended this to improve its keyword relevancy.  I also added more content written to target specific keywords.

Further reading : 

Local Search and Google Maps Listing

To assist with their local search results, I also set up their Google Maps (Google My Business), optimised it for SEO and integrated it into their website.

The rise of local search in the Google search results (SERP) is why it’s now paramount your business is listed in all the right places.  Most of us no longer want to be restricted to our desktop computers when we need to undertake menial daily tasks, instead wanting to access the internet from anywhere and at any time. The penetration of mobile phones, voice-activated search, smartwatches and smart speakers (Amazon Alexa, Google Home, etc), offer us greater convenience.  And that’s why it’s more important than ever that your business is listed in all the right places – particularly if you’re a local business trying to attract local customers.

Further reading

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Logo Design

When coming up with concepts for their new logo and brand for Sydney Brick Matching, as a very specialist service it was important that the logo clearly represented the products and services offered.  To this end, the logo needed to be simple and to the point. There should be no guesswork and it wasn’t necessary for it to be highly stylised or complex.

About the client

If you’re looking for a particular brick to match the new or existing construction of your home or project then Sydney Brick Matching will find it for you.  With over 30 years experience, business owner Alan Brookes offers his clients expert advice straight from the brickie who knows what he’s talking about and works with homeowners and trade clients including builders, architects and landscapers. If you need a brick (or thousands of bricks), Alan will find it for you and takes pride in offering a prompt and reliable brick matching service throughout the Sydney metropolitan area. Their services include brick and mortar matching, new bricks for sale and recycled (second hand) bricks.

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I have been providing specialist website developmentSEO and internet marketing services for businesses of all shapes and sizes since 1996.  One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost.  I don’t see my role as simply your website developer or graphic designer.  I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers.  I want your business to get noticed and your level of enquiries to increase exponentially. My affordable all-inclusive packages include website developmentSEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.

If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.

online marketing expert wahroonga

Rebecca Mitchell

Direct: 0418 118 401
Email: rebecca@rammarketing.com.au
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