Logo design, new website development & SEO for Inner West tutoring business (Case Study: Leading Edge Academics)

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Affordable websites and graphic design services Inner West Sydney.

Leading Edge Academics are a team of highly experienced English and Maths tutors with offices at Birchgrove in Sydney’s Inner West.  As a newly established business, I was able to assist them with logo design and brand development, new website and search engine optimisation.

Website Design

As a start-up business, the website design budget was limited and a consideration for the client.  I recommended developing a WordPress website as it can be done quickly and cost-effectively.  Additionally, the client could self-manage the website going forward. WordPress also provides a solid foundation for the business and can grow and evolve with the business, where necessary.

Footnote: The addition of a tutoring calendar with Paypal online payment facility was added several months after the website was developed.  This was done quickly and for little cost to the client.

The benefits of WordPress

WordPress is a website creation tool that is, I believe, the most powerful tool available to build a professional, cost-effective website that looks great on all computers and devices.

WordPress powers around 30% of the world’s websites. It can be used to create everything from simple websites and blogs, e-commerce shopping carts, and even complex enterprise websites.

The WordPress Dashboard CMS system

One of the main benefits of WordPress is that it comes with a built-in content management system (CMS). The Dashboard, or back-end of the website, is where website content can be edited, new posts created, products added, sales figures monitored, and so much more.  Put simply, it’s the engine and brains behind the website.  The WordPress Dashboard is mobile-friendly and can be accessed from any device including computers, laptops, tablets and mobile phones offering website administrators and business owners a huge degree of flexibility and convenience.

  • Mobile-friendly website design that represented the services offered and would represent to the parents the professionalism and integrity of the business.
  • WordPress website development with built-in content management functionality.
  • Speed optimisation to improve page load times across all devices – also an important Google requirement.
  • The addition of stronger calls to action to encourage potential customers to reach out to the client whether via a phone call, text message, email or completion of an online enquiry form.

SEO for Google ranking

As with any new business, search engine ranking is the quickest and most cost-effective way to attract new customers FAST.  Extensive keyword research gave me an insight into the keywords and keyword search phrases that were popular among potential customers to search for a business and the services provided by Leading Edge Academics.  This formed the basis of the website content and determine what pages need to be included. The client provided some of the content and I amended this to improve its keyword relevancy.  I also added more content written to target specific keywords.

To assist with their local search results, I also set up their Google Maps (Google My Business), optimised it for SEO and integrated it into their website.

Further reading


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Logo Design

When coming up with concepts for their new logo and brand, I was mindful they would be working with young children all the way up to HSC age so it was, therefore, important the logo wasn’t too cartoonish and would be representative of children aged from Kindergarten to High School ages. The logo also needed to represent professionalism to the parents and indicate the services offered.

About the client

The team of primary (years K-6) and high school (years 7-12) tutors at Leading Edge Academics are dedicated teachers who have taught across a wide range of educational environments and are experienced in delivering the skills necessary for students to excel in the areas of Mathematics and English.  They offer Naplan tutoring and preparation plus an after school homework club.  All Inner West tutors at Leading Edge Academics are experienced academic and pastoral mentors, enabling them to advise and support student in many areas such as organisation, structuring revision schedules, creating a suitable working environment, subject selection and more.


WordPress Websites Inner West

I have been providing specialist website developmentSEO and internet marketing services for businesses of all shapes and sizes since 1996.  One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost.  I don’t see my role as simply your website developer or graphic designer.  I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers.  I want your business to get noticed and your level of enquiries to increase exponentially. My affordable all-inclusive packages include website developmentSEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.

If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.

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Rebecca Mitchell

Direct: 0418 118 401
Email: rebecca@rammarketing.com.au
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