WordPress website design for Parramatta cleaners and pest controllers (Case Study: Pest N Clean)

website design blacktown

Mobile-friendly WordPress website for Parramatta cleaning business.

Pest N Clean are end of lease cleaners and pest controllers servicing the Blacktown and Parramatta areas of Sydney. The owner had created a Square Space website when he started the company but, without the necessary website design and search engine optimisation experience, the website wasn’t appearing on Google.

Website Design

To overcome problems with their Square Space website, I suggested upgrading the website to WordPress which, while still being very affordable, would give him more powerful SEO options and the ability to self manage his website with little experience or expertise.

This website upgrade from Square Space to WordPress didn’t just include new website design but also extensive keyword research and search engine optimisation – all with the goal of attracting new customer enquiries and establishing a brand presence within their local area of Parramatta, Blacktown and the Hills District. This included the following :

  • Fresh, new mobile-friendly website design that represented their business and appealed to the customers they want to attract.
  • WordPress website development with built-in content management functionality so the client can make changes themselves.
  • Extensive keyword research and a comprehensive SEO strategy.
  • Write blog posts targeting specific keywords relating to the client’s services and geographic service areas.
  • Speed optimisation to improve page load times across all devices – also an important Google requirement.
  • The addition of stronger calls to action to encourage potential customers to reach out to the client whether via a phone call, text message, email or completion of an online enquiry form.
  • SSL certificate with secure website hosting.

Local SEO 

Organic search engine optimisation 

It’s important to point out that search engine optimisation (or SEO as it is commonly referred) is not easy and that’s why many website developers don’t do it. I have been optimising websites for 15+ years and it is a highly complex process that requires ongoing commitment to stay up to date with Google’s ever-changing requirements.  Prior to commencing the development of this website (and any new website) I always undertake extensive keyword research. This forms the foundation of the entire website and gives me an indication of what content will be necessary to target high ranking keywords.

parramatta website design

About the client

If you live in Blacktown, Parramatta or the Hills District of Sydney and are moving house, getting ready to sell your property, need end of lease cleaning, or just want your home to sparkle from top to bottom, the specialist professional cleaners at Pest N Clean are there to help. Additionally, their professional pest controllers will get rid of fleas, cockroaches and other unwanted creepy crawlies. They even clean carpets and wash windows to ensure your home feels like new.  Their speciality is end of lease cleans to ensure our clients get their bonds back – they even guarantee it! Pest N Clean service Western Sydney suburbs including ParramattaBaulkham HillsMount DruittSeven HillsBlacktownPenrith and the Hills District.

Visit the Pest N Clean website »

WordPress Websites Parramatta

I have been providing specialist website developmentSEO and internet marketing services for businesses of all shapes and sizes since 1996.  One of my most distinguishing points of difference over other website development companies is the advice, knowledge and expertise I provide my clients at no additional cost.  I don’t see my role as simply your website developer or graphic designer.  I work in conjunction with you to determine who your clients are, where they can be found and how we can ensure your marketing message speaks directly to potential customers.  I want your business to get noticed and your level of enquiries to increase exponentially. My affordable all-inclusive packages include website developmentSEO (Google ranking), keyword research, domain name registration, website hosting and unlimited email addresses.

If you would like more information about my web design services and how I can help your trade business get to the top of the search engines (and stay there), please don’t hesitate to contact me anytime.

online marketing expert wahroonga

Rebecca Mitchell

Direct: 0418 118 401
Email: rebecca@rammarketing.com.au
Get an online quote »

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