Happy 2020! As I do at the beginning of each year, I’ve been deep-diving into important Google updates, exciting online marketing opportunities and seeking out new ideas that I think will assist my clients to achieve greater success online. Below is a summary of what I believe will help your business start the year […]
What is social listening and how can it benefit small businesses? Have you ever noticed a specific business, person or, worse, one of your competitors, is always popping up answering questions asked online on social media, online forums or other websites? Have you wondered how they stay across all these platforms at all hours of the day […]
Google My Business local listings for small businesses. According to Google data, 4 in 5 consumers use search engines to find local information. Statistics like this confirm how important it is for businesses that work with local customers must ensure their website ranks for local keywords and that their Google My Business (Local) listing is appearing in the […]
Google BERT update 2020. Google is constantly making updates and tweaks to the algorithm that determines how websites are displayed and ranked in the search results. In November 2019, Google released BERT which has been dubbed their biggest update in the past 5 years. What is Google BERT? In tech terms, BERT is a Natural Language […]
Hunter Valley web design services. Odyssean provides horse agistment and boarding stables at the Hunter Valley. As a new business, to attract customers quickly, they needed a website quickly that was optimised for a top search engine ranking. As a start-up business this client had a limited budget. To keep costs to a minimum I […]
WordPress websites Sydney. It was a pleasure to work on this new WordPress website for new Sydney alternative therapy business, Frequency Light Healing. The result was a stylish website that suitably represents the services offered and the clientele it aims to attract. Website design + SEO Services The work undertaken on this project can be […]
Affordable internet and online marketing services for small business. Digital marketing (also called ‘online marketing’ or ‘internet marketing’) is the process of gaining traffic and visibility of your website from search engines and other platforms such as social media, email marketing campaigns, Google Maps, etc, through both paid and unpaid efforts. In the constantly changing […]
Even after working in website designer and online marketing specialists for more than 20 years, I am always surprised at the number of trade businesses who still don’t have websites. When I ask trade business owners why they still don’t have a website they often respond that they receive enough work from their tradie mates […]
I was approached by the Sales Manager at Danmac Forklifts, a company based at Wetherill Park Sydney, at the end of 2019 to improve their search engine ranking. They already had a WordPress website but it wasn’t ranking on Google. They were, therefore, missing out on valuable customer enquiries. I undertake a lot of work […]
Weebly to WordPress web designer Sydney. When the owner of InfoGuides, a Sydney based business that produces high-quality brochures for venues, approached me they had a very generic Weebly website that they had designed in-house. With their limited website design expertise, the Weebly website had reached its full potential and the client wanted to project […]